How Stereotypes for Women Came to Be Essay

To begin with, ads like American Apparel, Burger King, and Abercrombie send insulting and sexual messages to women. Women have always been expected to fill specific gender roles as the cleaning, cooking or childbearing sex machine. Back then, the ads were normal to both men and women and were socialized to tolerate and accept the female housewife stereotype. Women aren’t presented as women in

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

The media can take anything and twist it in a way that is not even real. For example K. Michelle is and R&B singer is getting buttock reduction because it's in the way of her career of singing. It's like it's the star of the show whenever she performs at music events involving her. The media is making a big deal out of it because they think that she shouldn't do this, but any other thing that she does they're all over her like she just committed a crime or something. Making all of these lies, lie after lie. The media mainly targets celebrities or anyone that's breaking the media. You can be one of those people who doesn't bother anyone, and next thing you know you're all over the media with the wrong information

Women belong in the kitchen; you have heard that before. During the old times things were completely different, and a vast majority of people never gave it much thought until recently; mostly due to the feminist movement. The world is still full of stereotypes, most of which are based in gender roles.

“Women who seek to be equal with men lack ambition.”-Marilyn Monroe. For years women have been striving to be equal with men, but women have been paying for it. Out of all the companies in this world, less than ten percent of all CEOs are women. When a man and a women have the same job, women tend to be paid less, and around the world women have been grouped into stereotypes. So I strongly believe that women can do anything a man can do, and that was proven over the years. Now and days women are being stereotyped by the world around them, they are being paid less, and all bigger companies are run by males. If people looked harder at the world around them, they can change the way others look at women.

Woman has been viewed different from the early 1900’s till now in the 2000’s. Back then woman dressed well , by that I mean women wore clothes that covered them. Long dress , heels , and respected themselves. They had class , now woman are taking all of that and is going the opposite direction. Not caring the way they carry themselves , they way they act , the things that they but this draws me to my main point which is women haven’t always been a sex symbol but why they are the way they are now.

Everyone and everything has a stereotype attached to it, however just because we have an idea of what the majority believes does not mean that the majority will always be correct. Throughout our class discussions, I was surprised to see just how often I stereotype people. I also realized just how harmful these snap judgments can be, not to mention how inaccurate. While we were going through the list of things we thought of when we thought of men and women it was easy to joke about how some of them may be true due to our personal experience however if you were to look at these stereotypes in different contexts it may not be as amusing.

Women are sometimes viewed as incapable of doing work that was done by men, such as jobs involving physical labor, become professional, and free thinkers. This stereotype continues to close women opportunities in our society. I believe that we should be visualized as multitasking. There are countries that women are seen better as raising children, stay at home, and be a house wife.

At another person’s expense, stereotypes continue to misrepresent individuals. I detest that others think, because I am female, my ability is limited. That my behavior should stereotype how other females behave, and I should act accordingly. Based on assumptions about a person’s characteristics stereotyping was created. Stereotypes developed images derived from the behavior, sex, or gender of the individuals. We cannot make stereotyping disappear, but we can identify it for what it is. Negative effects from stereotyping can be dangerous, change behavior, or change an individual’s direction in life.

For a very long time, stereotypes have been part of the society and culture, and to this day, they are still present. Stereotypes can be defined as “[oversimplifying] the image or idea of a particular type of person or thing” (Google Dictionary). A current event would be a female who cannot work in a factory because of her gender, or a male who cannot join ballet because of his gender. But what still occurs in our nation or the whole society is that stereotypes are generally directed against women. The stereotypes our society gives to women lead them to have lower positions in the workplace than men such as women are supposed to make less money than men, supposed to have “clean jobs”, and supposed to not have any technical skills. When women are “supposed” to have these certain positions, it makes them have an underprivileged characterization.

When watching Jean Kilbourne’s documentary titled, Killing Us Softly I learned a lot of hidden secrets about advertising and what it does to women. Kilbourne touches on many topics like, women's role in society, how they are used in ads, and how it affects women. She starts of her talk by

Is advertising manipulative; can it be controlling, or is it fueling the demand of the American economy? The exhaustive battle of what advertising is and what it’s not is never-ending and both ends of the spectrum can only battle with statistics, words, and opinions on the fact of the matter. Many arguments have arisen since the establishment of the advertising industry and everyone sheds their own light on the subject. In “Beauty and the Beast of Advertising,” Jean Kilbourne argues that the advertising industry portrayal of women is narrow-minded and produces emotional and psychological problems within women in regards with their roles in society, their physical appearance, and

It would seem that a more realistic portrayal of women in advertising is not only desirable but fundamental in a modern marketplace. Women not only want it, they deserve it. If advertisers believe that they are currently depicting women accurately in advertising, they may be advised to rethink their position. It is clear from this research that women do not believe this to be true. It is possible that better pre-testing of advertising is warranted. Obtaining input

In the texts of ‘The Chrysanthemums’ by John Steinbeck, ‘Folk Hero’ by H.M. Tolcher and ‘Ode to Barbie’ by Romanie Moreton the concept of gender is supported and challenged in a variety of ways. Men are typically portrayed as hard-working, rebellious and fulfilling a job in a male dominated profession. In contrast to this, females are depicted as fragile and emotional, having the role of the housewife. The authors of the following texts have made use of descriptive language, imagery, figurative language and many more to communicate the themes of relationships, betrayal and identity. More so each author represents their perspective of gender, based on