How Technology Affects Consumer Behaviour?

The authors used participant observation and interview to do this research. I think the method of field work that provided the most insightful information was the method of participant observation. By

This chapter covers the background and rationale, statement of the opportunity, purpose, research questions, nature of the study, definition of key terms, the significance of the study, assumptions, and limitations. It also covers the scope, worldview and theoretical foundation depicting the logical path of the research study.

nature of the research approach calls for a means of data collection and analysis of findings

Both qualitative and quantitative research methodology will be use to investigate the hypothesis. The use of case study, questionnaire, interview and statistical analysis will be used to observe and asks questions about the views of the micro, meso and macro levels of society on my topic. Problems that could occur with these methodology is not having enough adequate data to proceed the with each analysis. Secondary research will be used to make subjective judgments about what data is useful and what is not for the motive for the research process.

Produce a methodology for the chosen area of research, the approach taken and a précis of findings.

This write appreciates facts and data mostly, thus would choose a quantitative method of research. They are concise, the sampling size can be larger and the limitations to human subjectivity usually are less. It is believed that the accuracy of the study is greater and more

The methodology selected provides the researcher the framework to present information in a logical manner. The methodology section answers two fundamental questions: How data was collected or created and, how the data was examined and determined (Research, n.d.)?

This section will provide the rationale of the methods employed and highlight how the study will be performed. The study will examine the population with the sample size identified, data collection method and its analysis will be offered.

The research began by Using the library database such as CINAHL, to six peer-reviewed research article, ensuring that they were both qualitative and Quantitative. Then the writer was given the opportunity to review one done by a quantitative and a qualitative method. The quantitative study

Discuss the overall method (RCT) used for this quantitative research (in terms of how such a study should be conducted and what was and was not done).

Researcher has responsibility to use the appropriate methodology based on the researcher’s knowledge in conducting the study. In this study, the researcher must use the method properly using equally sample, valid instrument and make a right conclusion.

This study will use quantitative methods of research. The major advantage of using quantitative research design is that it is an exceptional method for making conclusions and agreeing or disagreeing to any

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

Consumer behavior is the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of, products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would. Many consumers rebel at using the identical products that everyone else used, instead they prefer differentiated products that they feel reflect their own special needs, personality and lifestyles.

Design/Methodology/Approach: The research methodology is largely based on extensive literature review and is based on exploratory research followed by descriptive analysis. The data collected thorough questionnaire, which is based on both open ended and closed ended questions. The questionnaire is based on Likert scale. The data is analyzed through Factor analysis.