How Technology Has Changed How Professionals Communicate And Network

1120 Words Sep 20th, 2015 5 Pages
Everyone has heard the phrase, “it’s not what you know, but who you know.” While it is a combination of the two that lands you the job you are coveting, networking is one of the most important tools during job searching and recruiting and it cannot be undervalued. LinkedIn, a company founded in 2002 by Reid Hoffman, has revolutionized and changed how professionals communicate and network. Hoffman created LinkedIn in 2002 in Silicon Valley, California, a place now synonymous with tech start-ups worth millions or more. In just six years, LinkedIn has grown substantially and is now utilized in “more than 200 countries and [by] executives from every Fortune 500 company.” Starting out, Hoffman personally financed and bankrolled his fledgling company. It was a time when consumer-internet ventures were an afterthought and the economy was in a bit of a slump, but Hoffman believed that “starting businesses during an economic downturn is the exact right time to do it because it gives you runway. It 's harder to raise capital, but if you can do it, it gives you an advantage.” Hoffman saw an opportunity for a competitive advantage amidst the disinterest towards internet business. From 2002 to 2008, LinkedIn faced its fair share of struggles and doubts. Even Hoffman believed at one point that his new company would never take off the way he had hoped or imagined it would. Today however, LinkedIn is the largest networking site with 380 million users internationally and is a key…

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