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How Technology Has Changed Our Business

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We are living in a rapidly changing world. It’s amazing how digital transformation reshapes every aspect of business. Decision-makers should always be asking themselves: What’s new? What’s next? What’s better? What technological trends will impact our business? How might the way we work, hire and collaborate change in the future? These are the questions that need to be asked inside organizations because the industries of the future, driven by artificial intelligence, robots, big data, the Internet of Things, will shape the New Economy. At my company, all employees need to be “technical” in order to succeed in their roles. We have to make tough decisions on which tools to allocate budget to, and which technologies will be best to drive revenue. Thus, it’s more important than ever to have the proper training in technology management, even for those not working in an IT department.

From my experience, I can definitely say that technology is changing the game for marketers and brands. I see how marketing’s function is becoming more diluted with information technology. As a digital strategist, I am excited with the technological advances, all of which are having a significant impact on our online marketing strategies (not to mention our everyday lives). Here are five of the most important:

Big Data Big data is critical for businesses and marketers. At the same time, big data can be a big mess without an intelligent plan. In my opinion, data for data’s sake doesn’t do any

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