How Technology Has Changed The Environment

Two parameters define Tesla’s industry competitive environment: what Tesla is today and what Tesla hopes to become in the near future. Today Tesla delivers an EV in the high-end luxury market ($70k+), but plans to deliver an affordable ($35K) small sized sedan in the next few years (Kaufman, 2015). The differences between Tesla’s current and future plans affect the threats and opportunities for potential entrants, industry competitors, and buyers in the near term and long term.

The rise of green products and the want of consumers to become more environmentally friendly has been increasing. In 10 Green Marketing Milestones, the reading mentioned how the “rise of the Toyota Prius: It may not have saved the world, but at 1 million cumulative vehicle sales the Prius became the predominant fuel-efficient hybrid vehicle” (Neff 2). This is an example of how companies are actually wanting to go green in order to make more profit and rise above their competitors. Going off the Prius example, it was also mentioned how Hummer cars, which use an excess amount of fuel, sales have plummeted. This was because this model no longer appealed to the consumers and General Motor’s had to discontinue the model and even went bankrupt. This sale tactic works and is so successful because the consumer’s mindset have evolved to seek things that are better for the environment. Many would prefer Toyota over General Motor because of their company’s reputation with being green. Although this might not work for all companies, but for some, they have become more successful than their competitors by going green and so, convincing more and more to

In 1987 when the Sunraycer won, Roger Smith saw the potential for a commercial electric vehicle (EV); only 3 years later, GM announced the Impact prototype. CARB, emboldened by the seeming viability of EVs, quickly passed ZEV mandate. It seemed the EV was making rapid in-roads. However, 13 years later ZEV mandate was reversed and nearly all electric cars produced were destroyed by their own manufacturers. This stark turn of events begs the question – Who is to blame? When we go back over the facts, it becomes clear that ultimately limited and cost-prohibitive technology

One cannot discuss the impacts of the American automotive industry without giving due credit to Henry Ford. While Ford did not create the first gas powered car, nor the first assembly line, he did revolutionize both (Voice of America, 2012). He was an accomplished machinist and one day he discovered a gas powered machine called a Silent Otto (Voice of America, 2012). Henry was a self-motivated independent learner who relished innovative challenges. As his innovations developed marketable products, Ford insisted on making cars that were affordable for everyone. The improvements he made to assembly line manufacturing streamlined production and kept consumer costs low, even though he had to fight tooth and nail to retain this control.

Ford planned to introduce the new electric car and it tried to compete against Tesla and GM, which is the two dominated company in the electric car industry. The car which made by Ford satisfied consumer’s needs (see “Fords plans electric vehicle to compete with Tesla Model 3, Chevy Bolt “, Chicago Tribune). Ford also planed that it would try to add 13 electric cars and hybrids to its lineup in

I would recommend that Tesla Motors continue their promise to mass-produce affordable electric vehicles. As mentioned in Myopia, one of the greatest enemies of this knowledge is mass production. Tesla would be able to eliminate other car manufactures from entering the market with affordable electric vehicles and take on the existing car manufactures that are producing electric vehicles. Tesla Motors is still a leader in the electric vehicle industry and if the Model 3 becomes a huge success, they will dominate the affordable electric vehicle market.

I recently read a nonfiction science book by Jill C. Wheeler called Alternative Cars. Many people don’t know this but electric cars were invented before gas powered cars, The first practical electric car was invented in 1884 while the gas car was invented in 1885 by Karl Benz. Cars were owned only by the rich back then and electric cars were considered ladies cars because you didn’t need to crank the engine to start it and it went much slower with a very small amount of power. Electric cars soon became rare when Henry Ford came out with the Ford Model T, which sold over 15 million cars between 1908 and 1927. Electric cars were so expensive compared to the mass produced Model T that they ceased production. The idea of electric cars came back again in the 1960s after a severe decrease in petroleum. Around this time many people became worried about pollution and sought cars with better gas millage which produced less CO2. In 1996 General Motors (GM) Mass produced an electric car they named the EV1, it became popular because it was inexpensive compared to the previous cars made. In 2004 GM gave in to the oil companies pressure to stop production and blamed their lack of consumers who wanted their product. In 2006 Tesla Motors came out with the lightweight, fast, and sporty Tesla Roadster. This was not

"Tesla Motors one of the most important company that i know about. it makes energy renewable so that we won't have to used gas and the kids from the future are safer. Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars. With the capacity that they have to just change the car that brings hope to every person because its renewal. Just image a little boy coffining because there is no clean ear. Picture a old lady dying because her long were polluted by the dirty ear that cars gives us.

This report will discuss the strategies that TESLA have used in order archive there goals. The report will be starting with a brief background and the main drivers and leaders for the company. Then the report will be talking about three strategic stages for TESLA also will discuss their intended strategies for the future.

At the turn of the 20th century, there were less than 8,000 automobiles currently in the US; many of which were powered by steam or electricity, and others had gasoline engines. The huge turnout at the first New York Auto Show in 1900 showed the extent of the public’s captivation with automobiles. Over the next few years, hundreds of new companies tried to meet the demands of a rapidly growing automobile market.

The automotive industry is at the forefront of technological innovation. Automobiles have advanced from basic transportation devices into fully integrated machines. Advancements in hybrid, alternative fuel, and electric

If we could look at Tesla’s vehicle models and other electric vehicle models stripped down, with everything removed but the frame, wheels, and electrical propulsion system, we would see just how far Tesla has come in their design of the electric vehicle and how they have surpassed other car companies with their innovation. According

Tesla’s original mission statement was “to accelerate the world’s transition to sustainable transport.” However, in the mid of 2016, recent changes in the market and industry propelled the company to restate its mission statement while holding the same vision statement. As it is updated “to accelerate the world’s transition to sustainable energy.”, showing a small but meaningful change in the company’s business, to address the potential market opportunities for renewable energy. Tesla’s vision statement is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” This vision emphasizes the company’s focus on renewable resources and targets the company to be the most compelling player in the industry. Following its vision and mission statements, Tesla focuses its business on electric sustainable automobiles and related products that are environmental friendly. The company moves toward to the target by combining advanced technology

Tesla’s strategic plan is to excel at innovation, manufacturing, customer experience, and research and development. As with most companies, they aren’t trying to be second best. Tesla wants to be the best electric car manufacturer in the world. As an early leader in this new market continuing to meet the strategic goals and excelling in all fields will be necessary. Strategically the company needs to stay ahead of new trends and stay within the

Tesla is not the innovator of electric car. The technology has already existed since 1959, but due to the factor related to the timing, the company had to cease its operation. The factors involve timing such as, low oil price, supplies of oil, global warming, people awareness regarding eco friendly or green environment.