How Technology Has Changed The Performance Of The Different Quarters, It Was An Up And Down Process

794 WordsDec 10, 20164 Pages
Throughout the performance of the different quarters, it was an up and down process. When first starting out we had little knowledge of what was going on during the first quarter simulation. However, as time progressed we became better at understanding the numbers and our sales. Our first objective was to pick a well-rounded target segment where we could make brands based on their needs. We choose the “Workhorse” segment as our first target segment. We created our first brand, which, was the “Mosaic Tech 1”. We priced it at about $2500 with a rebate of 799. The reason for the high rebate was because of the misunderstanding of what the rebate was and why it customer’s wanted a lower rebate. From there we created a brand that would sell fairly poor with our target segment. This gave our competitors an upper hand in the market at the time. Mosaic Tech computer (the first model) sold only 516 units. This only generated for about 980,400 of sales revenue. We lost 616,393 due to the cost of goods sold. This resulted in us having a gross margin of 338,207. We lost more money than we made in the first quarter. The second quarter we decided to make a second brand, which was the laptop “MTC”. We felt maybe our target wanted something new and stylish. We manufactured the brand including everything the “Workhorse “ wanted on the computer. We installed the computer with a stylish look, ultra speed computing power, and different softwares. We felt this would help our profitability.

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