How Technology Has Changed Us Businesses

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Technologies have changed a lot in last some years. It has revolutionized the way businesses are conducted now be it electronic marketing or the way supply chain management is conducted now or online retailing and marketing. Online retailing is wider or newer form of retailing. So we can define it as ‘sale of goods and services using through Internet. ‘It can be said as B2C business model where business sells goods to final customers through Internet. B2C model using Internet can be of two types: • Pure play for example, which do not have any physical stores but trades only through Internet. • Brick and clicks: These are those retailers who have physical stores but have entered online retail too for their customers. For example…show more content…
THE POTENTIAL FOR THE STRATEGIC USE OF ONLINE RETAIL Retailers are incessantly seeking latest paths to grow. Since most of the developed markets have become saturated, expanding into the developing markets is now a prevalent way of getting new strengthening targets. But this expansion is convoluted because it involves diverse range of factors. As a result, building an online presence is a low-risky way to test new markets or complement existing store footprints. There are a variety of growth strategies that are used for e-retail expansions. Some of them are grassroots website (e.g.:, acquisitions of smaller online retailers and expansion of international shipping capabilities. (ATKearney, 2014) For example, French luxury retailer Louis Vuitton Moet Hennessy (LVMH) acquired Brazils leading online beauty retailer, Sack, to develop local recognition of its Sephora cosmetics line. (ATKearney, 2012) Through this way LVMH was able to collect the required information without entering into any real estate contracts. Online shopping is changing how the retailers advance their global expansion strategies. A.T. Kearney’s E-Commerce Index reveals which developing markets hold the most potential for online growth. (ATKearney, 2014) E-Commerce Index (the first in the series) examined the top 30 countries from 2012 GRDI1 and ranked 10 countries on the basis of their e-commerce potential (shown in figure below). Global online retail sales have
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