How The 7 Elements Of Marketing Mix, Segmentation, Targeting, Positioning, And International Marketing

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INTRODUCTION This report is about, how a company such as Jaguar markets its products. Also, how the 7 elements of marketing mix, segmentation, targeting, positioning and international marketing contributes to selling products. In 1922, founders William Lyons and William Walmsley started a company called the Swallow Sidecar Company where they produced motorcycle. The company’s first automobile was built in 1932. In1945, it was named Jaguar. Jaguar mainly specializes in the production of premium saloons, coupe and sport cars. According to Jaguar, It is a global company with the largest investment in automotive research, development and engineering in the UK. According to Jaguar, over 80% of the cars manufactured are exported globally to…show more content…
Although, companies view products in different ways and this is subject to each company’s set of value. Companies that are market oriented research what the consumers might want or need and a possible solution in their product. While, companies that are production oriented view products as the result of what the company thinks is necessary for consumers. Jaguar is globally well known as the high quality car manufacturing company that produces fast, luxurious cars with distinctive designs and high technology. Over the years, celebrities and several prestige officials such as the Queen and the Prime Minister of the United Kingdom used specially made cars manufactured by Jaguar. In developing nations such as India, mostly the first class citizens purchase cars made by jaguar due to the historic significance of the company’s brand. To the public of Great Britain and other parts of the world, this brand is of high class (Bhasin, 2015). Although, customers of Jaguar are after the exclusivity the product provides, they cars consume a huge volume of fuel and maintaining cost is very high. PRICE – which is simply how much customers are willing to pay for a product or service and in what terms are the payment made? Price influences the decision to buy a good or service in the sense that, if the price of a product is too high, consumers cannot afford to buy the product as mush as they would like to have the product. However, the product and
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