How The Fold Knife Shop

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I. The Fold Knife Shop was established in 2014 by an Albuquerque, New Mexico knife enthusiast. The shop carries both combat and tactical knives, including folding knives, fixed blade, automatic/assist blades, boot knives, neck knives, daggers, bayonets and combat axes and hatchets. The Fold also sells high quality kitchen and culinary knives and sets, as well as, horticulture knives used for pruning, budding and gardening. In addition to prefabricated knives, The Fold, sells blade blanks and handles for knifemakers. The shop also employees an in house blacksmith/knifemaker who creates custom knives. The custom knives are made using Damascus steel blades. The process for creating Damascus steel is a centuries old process dating back…show more content…
See figure 1. Figure 1 New Mexico has seen sales growth trends similar to the larger U.S. market. New Mexico has experienced a slight decline in the number of establishments selling knives but has still maintained sales growth according to U.S. Census Bureau data (figure 2). Sales of knives and cutlery has grown from $111 million in sales in 1997 to $190 million in sales in 2012. Figure 2 Most knife and cutlery sales in the United States are made in retail chain stores and warehouse clubs, with only a small amount of sales taking place through specialty stores. However, one of the largest chain sporting store, Sports Authority, recently filed for bankruptcy. This has presented an opportunity for small, local, specialty knife and cutlery shops to gain a foot hold in their communities. Market demographics The New Mexican market also presents the potential for local businesses to capitalize on the sale of hunting and survival knives and gear. According to the Congressional Sportsmen’s Foundation, 34 million hunters and anglers carry knives. New Mexico Game and Fish awards a total of 60,332 big game hunting licenses. Of those licenses, 16% are awarded to non-residents and outfiters who travel to New Mexico from other areas. The majority of the non-resident license holders purchase or rent their hunting gear locally to avoid issues associated with traveling with weapons. These numbers do not include anglers
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