Hershey Essay

Hershey is always coming up with new flavors and designs of Reese’s Cups. During holidays such as; halloween and christmas. They have you covered for the four biggest chocolate holidays. The packages are even more eye catching with decorations. Everyone knows what a Reese’s cup is.

Three years later, in 1903, Hershey started building a candy making site in Derry Church, Pennsylvania. The site was completed and opened 2 years later, in 1905. In a short amount of time, Hershey 's company went above and beyond its expectations. His most successful idea was the Hershey’s kiss in 1907, the foil wrapper we see today was added to it in 1924. As his company became bigger and bigger overtime, Hershey wanted to create a united community. When the Hershey 's company thrived and Hershey became wealthier, Hershey 's new wish was to have a connected community. Hershey began to build churches, parks, schools, and provided places to stay for his workers. His wife, Catherine, supported him in his philanthropic dreams. Because they could not have kids, most of their projects had kids as their main focus. It was in 1909 when Catherine and Milton opened the Hershey Industrial School, a place for boys who were orphans. Since then girls have come to the school as well.That school is now called the Milton Hershey School. Three years after Catherine passed away, Hershey donated a large portion of his money to the Hershey Trust that supports the Milton Hershey School.

The Lancaster Caramel Company was so successful, Hershey built off of it to create the Hershey Chocolate Company.

The founder of Hershey Chocolate, Milton Hershey, had a long journey to creating some of the most famous candy today. From a young age he lived in poverty and his parents constantly fought due to differences, which would always have an impact on Milton’s life. He started out in the business struggling, first with his caramel business going under and the unhelpful advice of his father that only led to Milton making more mistakes. Once Milton made it big he went on to do amazing things and dedicated a big part of his life to helping other people and focusing on the well-being of his employees. Milton Hershey was indeed one of the most famous and successful people in the candy community, but it was only through many hardships and stress that got him there.

There’re many flavors of chocolates in the same box such as milk, fruit and nuts, sweet, unsweetened, bittersweet… Personally, if I have a choice to get one of those flavors in this box, it must be the bittersweet one for some reasons.

Cadbury Dairy Milk [ ] Flake [ ] Creme Egg [ ] Crunchie [ ] Fudge [ ] Wispa [ ] Other [ ]

Package cream cheese, a packages Oreo cookies, a Semi-sweet chocolate, a White chocolate its combine together.

The chocolate industry operates in an oligopoly market. An oligopoly is when a small number of firms dominate the market. While not a quite a monopoly, an oligopoly market is still controlled by a select number of companies and the market can be directly impacted by one or two major firms (Oligopoly Investopedia). Hershey’s has control of the largest market share, holding 44.4% (U.S Market Share). Mars Incorporated follows behind in second by holding 28.9%. While these two companies hold much of the control and power within the industry, LIndt/Ghirardelli and Nestlé maintain a combined share of 15.1% of the industry’s market. This means that four companies hold a combined 88.4% of the market, with two of them holding a combined 73.3%. The market was not always this way however. Up through the 1960s many candy suppliers were regional.

The competitive set of desserts that Warm Delights is located in is baking mix products such as cake mixes, brownies, cookie mixes, etc. Indulgence treat desserts would also be a competitive set such as Little Debbie or Hostess snack cakes, ice cream or chocolate.

The first, and possibly most important step to delicious cookies, is selecting the right ingredients. It is extremely important to select quality chocolate morsels to ensure the adequate amount of melting takes place. The Hershey’s brand of morsel is made to become warm but retain its shape during the baking process which makes it the ideal selection for cookies. It is also important to select all-purpose flour. Be careful not to choose self-rising flour by accident as this would cause the cookies to bake

Confectionery: Aero, Butterfinger, Cailler, Crunch, Kit Kat, Orion, Smarties, Toll House, Wonka, Perugina, After Eight, Galak, Polo, Fruit Joy

As given in the research in the target group of 45-64 yrs., 38% of them prefer pieces of chocolates in USA. So knowing this figure the Montreaux should create pieces of chocolates as well other than the bars and candies. Also like about 57% are target market is female so different and fancy shapes like hearts and diamonds too would attract the customers.

Various Products and Attractions. The Hershey has 120 years history of chocolate business. The Hershey Company develop various products such chocolate bars and bags, licorice and sugar candy, boxed chocolate, mints and gum, and specialized nutritional products. The Hershey Company has a number of Hershey’s Chocolate World attractions that provide consumers with the Hershey experience through interactive retail entertainment and merchandise. Key store locations include Hershey, Pennsylvania; Times Square in New York City; The Magnificent Mile, Chicago; Niagara Falls, Canada; Shanghai, China; Singapore; and Dubai, United Arab Emirates (THEHERSHEYCOMPANY, 2011).

The plain chocolate, mint, and orange truffles were wrapped in gold wrappers, the lime tequila truffles were wrapped in green wrappers, and the espresso truffles were wrapped in red wrappers in order for the customer to recognize that this truffle was extra spicy and hot. Personally, I believe the packaging of the truffles is not fully understandable because red does denote something hot, while the other flavors wrappers don’t fully translate to being hot and spicy. The truffles were also available in gift boxes, drawstring muslin bags, a collectible tin, and also in a plastic bag if the customer chose to purchase the truffles on the Cowgirl Chocolates website. Personally, I do not believe that consumers will readily accept this product because the general market of consumers will more than likely purchase sweet, milky chocolates over hot and spicy chocolates. The purchase of Cowgirl Chocolates fully depends on whether the consumer likes the taste rather than attractive packaging and different experience.

In 1894, the Hershey Chocolate Company began in Lancaster, Pennsylvania when Milton Hershey decided to begin producing chocolate coating for his caramels. In 1900, Hershey expanded their business by producing more goods. Once Hershey began mass production, they were able to minimize production costs and make high-quality milk chocolate. After this new production model was established, Hershey began to expand its facilities throughout the northeastern United States. They also increased their supply chain efficiency by building a new facility in close proximity to ports and dairy farms that supply Hershey with its raw materials.