How The Market Orientated Companies Like As Unilever And Gamble

1386 WordsNov 3, 20156 Pages
Marketing Orientations The business environment dramatically change over the years this is due to fast developing technology, political, global changes also social and economic forces therefore companies operating in highly competitive world and faces many external challenges in order to survive. Further in to this paper will be discussed how the market orientated companies like as big as Unilever Ltd and Procter & Gamble adapts to marketing conditions and apply their strategies through marketing orientation to highly competitive rapidly changing external environment in order to avoid strategic mistakes, and also achieve higher customer satisfaction along with highly valued product. Unilever Ltd Unilever is a multinational corporation owns more than 400 brands including 11 "billion-dollar brands", which each achieve annual sales in excess of €1 billion. The Unilever Group was founded in 1930 and is based in London, United Kingdom. Selling consumer goods including foods, including soups, bouillons, sauces, pasta sauces and dressings, noodles, meals, and packet tea products; home care products, such as cleansing, deodorants, antiperspirants, and hygiene products; and personal products, including soaps, shampoos, and deodorants and skincare items. The company has strategic partnerships with IOI Loders Croklaan and Time Warner Inc. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam and Unilever PLC in London. Unilever products are sold in more than 190

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