How The Public Relations Has Changed Over The Past Decade? Essay

Public relations have had many changes in recent years and most public relation strategies today now encompass the use of web 2.0. Along with the change of how we use the Internet, public relations and in particular social media has had an immense effect on how companies, organizations, and individuals market themselves. Companies have an incredible opportunity to exhibit more control over the delivery of their own news content. They can be the news, share the news, and make themselves part of any mainstream or breaking story (Buyer, 2013, p. 2). Public relations managers must now consider how influential online marketing is, and must be able to attain and maintain their audiences. The goal of this paper is to analyze and understand the key components for successfully using search engine optimizations and social media for marketing a brand by summarizing and critiquing what I’ve learned from reading Lisa Buyer’s book, Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand. I will first summarize how important using search engines is, and then I will continue on by discussing social media’s role, and how to properly distribute content.

The introduction of social media platforms has expedited communication (Ellison & Boyd, 2008). These sites enable individuals to create a personal or professional profile. Social media platforms such as Facebook, Twitter, YouTube, and Instagram have changed the way people communicate with each other. Lee (2010) noted that social media has come to be vastly popular for common people. This is because it allows individuals to deliver content or interact with it. Many organizations, such as healthcare, higher education, and government agencies utilize social media as a communication tool (Antheunis, Tates, & Nieboer, 2013; Waters, Burnett, Lamm, & Lucas, 2009). Recently, Cooperative Extension has utilized social media to build relationships with clientele and deliver educational programs, but this utilization is still not on a large scale (Kluchinski, Kinsey, Komar, &

September 4, 2015, I had the opportunity to interview Brynne Tillman, CEO of Social Sales Link to discuss marketing as a field. Publicist Brynne, tells her clients to “think in the box” in her book: Social Sales Link, which has been a guide to sales teams and marketers alike. She also devotes time each week to publish a new social media blog. Something she has been doing every Sunday morning for the last 2 years. Graduating in 1990 with her bachelor’s degree in Hospitality Management lead to several sales positions. Brynne, at the forefront of the social media revolution, found a use in engaging customers in business. Using her sales experience she applied it to social media, becoming CEO of her own company, Social Sales Link. I was able to walk away with a better understanding about communications, importance of LinkedIn, expert opinions on social media, what every business owner should know, and innovation.

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.

Social media platforms are currently doing an impressive job at providing businesses with the opportunity to promote their products online to millions of users. This form of promotion is faster, cheaper, and more effective when compared to traditional methods of promoting a product or a service. Even with this, in order to be able to use social media platforms efficiently, businesses need to use strategists, developers, and writers. It costs money to do this and it is thus essential for social media marketing managers to be able to channel their efforts into making companies happy with their involvement in social media advertising.

The world as we know it has evolved into a melting pot of resources for communicating whatever information we have to convey; done whenever we chose to convey it. From having meetings in the board room to meeting via Skype, Periscope, Facebook Live, etc., the world has the option of the quality and quantity of time that they stay away from the things that they love doing on a daily basis. Businesses have opted to utilize social media as a vehicle to market various products and services. In times past, the printing of bulletins, flyers, post cards, business cards, you name it was the go to for a representation of your services. Now at the click of a button you have the ability to gain access to some of the most valuable information in the world.

According to Hootsuite, “2.8 billion people were using social media by the end of 2016, up 21 percent from 2015.” Over the past decade, social media has managed to take our world by storm and only continues to grow, especially in the field of public relations. Platforms such as Facebook, Instagram and Twitter have become some of the most prevalent tools to use for businesses. Social media has grown into a tool that plays a huge role in public relations by assisting the business planning process. If utilized properly, social media can be very gratifying due to it not only aiding with creating conversation, establishing relationships, but also increasing brand reputation and awareness to

Dominating the public relations realm for myriad years, traditional, or mass, media has been the predominant means of communication. These communications mediums include newspapers, magazines, radio, television, leaflets, and corporate videos (Theaker, 2001, p. 20). Other mediums include public service announcements, media conferences, special events, and media release, which is the most commonly used tool in public relations (Wilcox, Cameron, Reber, & Shin, 2011, p. 250). Since its introduction, traditional media has become well established and has been able to captivate audiences, moreover, these traditional mediums for information have become trustworthy and are far more credible than social media (LexisNexis Survey Shows Today 's Consumers Trust Traditional Media

23.      Which of the following will help protect an organization from liability issues surround a sponsored 
event?

     Good public relations is key to the success of any business. A company must strive to make itself stand out in its particular field. The media can be a very effective public relations tool if it is used right.

Since its beginnings, public relations have been helpful and effective to every type of business that applies it or situation where it is applied. For decades, and even to date, one the most used ways of public relations have been the print media; however, a new and different method known as social media emerged worldwide and has caused different consequences in the field of public relations.

Everybody has a different explanation about Public Relations because the practice is constantly changing and adapting to the new ways of the world. PRINZ (Public Relations Institute of New Zealand) defines Public Relations as: “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its target audiences”. Through out this essay I will be deconstructing and critically assessing this definition through clearly defining and explaining the key concepts of public relations, and will be using real life contemporary New Zealand examples where and when applicable to explain relevant concepts, models and theories.

It’s about noon, you just got out of class, or perhaps you are on lunch break, and you are absolutely starving. While your stomach is churning all you can think about is a juicy double cheeseburger from McDonald’s. Finally, you see the golden arches and your mouth begins to water as you wait in line for your overdue meal. As you grow increasingly impatient for your number nine extra value meal you’re dying to see if you’ll have the final piece to the ever so famous McDonald’s Monopoly game. You’re convinced there are no real winners in this game, and you leave the restaurant with your fifteenth free small fries “prize” in two weeks. Well, it has recently been discovered that their may

In order to confirm and find what electronic forms of communication will be needed in the Public Relations field, heavy research was needed. I consulted not only books, but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research, I came to these following conclusions:

Public relations is a 100-year-old discipline, yet it is still hard for many people to define. Even public relations practitioners will hesitate when asked to give it a definition. Public relations involves so many different things. One practitioner’s job might be to write a newsletter to a company’s employees. Another’s job might be to contact media outlets to get their company’s event covered. Public relations is difficult to define because of its evolution through history and lack of consensus throughout the field. Throughout its history, public relations has taken many forms and evolved from the pageantry of PT Barnum to the complex communication discipline it is today.