How To Buy a Product Safely on the Internet

Shopping from the convenience and comfort of your own home may have its apparent advantages; no more standing in line, no more hassles of worrisome sales associates following you all around the department store. Online shopping is a growing industry, especially among countries with well-developed infrastructure for marketing activities over the Internet. The development of more advanced technology has facilitated smoother surfing on the Internet.People can now access the Internet not only from PCs, but also from the Web TVs, Palm Pilots, and mobile phone. The typical online purchaser in the year 2000 was well educated, married, and had a high economic status (Coyle, 2000). Electronic retailing continues to grow in size and importance as increasing numbers of consumers buy online, Imagine life today without the convenience of the Internet. People would actually have to get up out of their comfortable chairs, get in their cars, and drive to the store, the library, the mall, or wherever they wanted to go to purchase the product that they wanted. Many consumers are fed up with conventional

Shopping is a big deal to most people in this particular century. People are trained to shop a few years after they are born. People shop for so many reasons. Some people shop to release stress and others shop just for fun. Some people even classify shopping as a hobby. Just recently, a new kind of shopping has started dominating gradually. Online shopping is little by little vanquishing all other kinds of shopping and it is all thanks to shoppers. Without these dedicated shoppers, shopping would have been a thing of the past. These shoppers are classified into three sub groups which makes identification easier. There are the cheap shoppers, the spendthrifts, and the indifferent shoppers who simply don’t carabout anything.

Over the past decade, Shopping on the internet has skyrocketed with internet sales reaching almost £30 billion in 2012, which accounts to almost 10% of total sales in the UK. This is due to the increased possession of Internet devices such as: smartphones, laptops and computers. It has become much easier and simpler for

But is shopping online just the new normal we have to accept? Could it actually be a beneficial way of shopping? Let’s consider the advantages of online shopping.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Online shopping is a new style of shopping. With the rapid development of economy and the internet technology, that made the pace of life increasingly fast, more and more people would like to choose shopping online rather than buying in physical stores. Young people, even the elderly, they have got used to shopping online.Online shopping has come up into every aspects of our life, and it becomes an unshakable hobby of many people. People enjoy the convenience way of shopping,stay at home can get the goods they love. In other words,online shopping has become a kind of trend, physical stores is slowly abandoned by people, Comparing with buying in a store, online shopping is more likely to be accepted by people, because the biggest features of online shopping are embodied in convenience, quicker and cheaper.

Online shopping has now become one of the most popular ways of shopping globally. It saves time of going to a store and purchasing a particular product. Further such online retailers even offer various deals on the same products that one does not find in-store, so it helps save money on the some product. This online

Even with a considerable amount of online shoppers, online shopping is considered to be risky and confusing for many. The increased percentage in abandonment of online transactions continues to be a concern. The main objective of this research paper is to analyze the risks that the online customers go through online shopping and how they depend on the category of the product. Basically, the product category is differentiated to be two kinds of products- digital and non-digital. Based on previous researches, different researchers consider the perceived risks to be either unidimensional or multifaceted. In this paper, the multifaceted perceived risks [Bauer 1960] are considered.

Figure 2 shows online shopping activities performed by various devices from August 2014 to October 2014. The graph above shows that 82% of the internet users that were part of the survey used their PCs to shop online whereas 27% of the internet users utilised their smartphones to place orders on the web. Mintel (2014) proposes that shoppers are cautious about submitting

Online shopping provides consumers with and experience of sensation. Making payments or shopping can be done everywhere and anywhere as long as there is an internet connection. The internet allows customers to do shopping online anytime and anywhere, which means customer can browse and shopping online 24-hours a day, 7 days a week from home or office, which attracts some time-starved shoppers come to Internet for save time to searching products in physical store. Additionally, Internet offers some good ways to save money and time. For example, shoppers do not need go out to the physical store and thus there is no transportation

A new way of selling products today is internet shopping. It has become popular due to its easy accessibility and process. We would also like to give our customers an option of whether they would want to visit our store or our online shop. The advantage of the online shop is that, our new arrivals can first be seen on the site.

Imagine a world where every time someone wanted to buy or sell a product their only option was to travel to a store. Today, shopping on the internet is commonplace, but less than 20 years ago companies would hire technicians to teach them how to use the scroll bar and other simple functions. Once enough people knew how to use the internet, the idea of selling products online came into fruition. Many people believed they could make a large sum of money quickly by starting a business online. Before this time the internet was too complicated to use for most people. Online shopping and retail have revolutionized shopping and has promoted economic growth, made it easier to buy and sell, and has created a new type of danger.

We can say, that nowadays online marketing is the power which drives the clear majority of global business. Looking back in last ten years we can say that online marketing gradual, but fairly quickly shifting traditional marketing and change in general the way in which business and market communication operates and develops. It is the future. The basic concept underlying this research project is to finding out and critical appraisal of the various aspects of online marketing by showing its advantages over traditional and his impact on customer`s behaviour. They will be discussed also issues related to online shopping, such as personal security and privacy, high costs regarding the provision of e-business and distrust of some customers on the use of new technologies for shopping and payment. The purpose is to find out exactly where is the balance between the use of technology and human perception of sanity in that process.

The quality of the internet on the purchase process has been found to affect customers’ purchase decisions, satisfaction, and loyalty in online retailing (Zeithaml et al., 2002; Wolfinbarger and Gilly, 2009). Hence, to be competitive in the market place, internet is the paramount and as the new ways for the customer to interact directly with a firm. Besides that, the internet is responsive and convenient for customers in the online purchase process. Through internet, the firms being able respond to the unique needs and wants of individual customers by providing the “right content in the right format to the right person at the right time.” Retailers can facilitate a convenient and responsive online purchase process, serve their customers better, improve customer satisfaction and increase retention.