How To Make A Vacantine's Day Commercial

This is a magazine advertisement critique for ACUVUE 1 Day Moist contact lenses advertisement. The critique will based on whether this advertisement has all the important elements such as headline, copy, visual, typefaces, sizes, colours, signatures, and etcetera. Besides, this is to check the level of persuasiveness of this ad, whether it can call people to action, to buy the product immediately. Next, we want to see how effective the visual works with the copy and headline to assist each other in order to create people’s interest towards finding more about ACUVUE 1 Day Moist contact lenses. We want to analyse whether the message that this ad is trying to deliver is received by the customers.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

In order to get the attention of a potential buyer, a marketer must create an image that will stir curiosity and connect to the viewer’s subconscious mind. First, we see in the background, looking through a window out into the street at night. The middle ground shows a gold Rolex as the center of attention. In the foremost ground the copy reads “Add some elegance to your life.” “ROLEX” and the Rolex’s crown symbol. Most Watch’s advertising sets the time on the Watch to ten minutes after ten. This ad like most watch advertisements used the 10:10 method for the aesthetic reason.

Sometimes the simplest acts can show the most love. In the Extra Gum Commercial: The Story of Juan and Sara, the high school sweethearts share a piece of gum with one another during some of the most important events in their lives. The Extra Gum commercial uses the song “Can’t Help Falling in Love” to add pathos due to the loving lyrics of the song that also tell the story. The varying scenes used enable the audience to relate to the story and add a deeper purpose to the meaning of the commercial. Gum is a the main component of the advertisement and throughout it is used as a symbol of love while the wrappers represent foreshadowing.

It’s the little things that matter. At least that’s what Wrigley gum company wants us to believe. A commercial first launched on Valentine’s day, the sappy, yet charming, Extra Gum commercial “The Story of Sarah and Juan” is a commercial like no other. The commercial begins as a flashback to a high school relationship. From the first day the couple meets, the commercial met the needs of the audience rhetorically by using the three major components of rhetoric--ethos, pathos, and logos. “The Story of Sarah and Juan” effectively gets an emotional reaction out of its audience by using these rhetorical elements to link Extra Gum to a memorable connection. Not just any connection, true love that can withstand anything. A company that magically

Jean Kilbourne shows that the major messages is that exhilaration come from products, and ads are guided customers away from what make them really happy. Every sentiments is used to sell something and leave shoppers romantic about the products.Advertisers exploit buyer's human desires for link, calmness,esteem, and

Appeal is the key to the car of spending. Advertisers know, to be successful, they must be able to quickly grab an audience’s attention and promptly make their point to keep it. A good advertisement must also contain all three of Aristotle’s appeals; pathos, ethos and logos, in order to convey a message to the masses. The visual appeal that is given from the Crest Complete with Scope ad is a prime example of how the Procter and Gamble (P&G) Company market their products to a generation that in fast-paced and easily distractible.

In advertisements, every color, shape and position are pivotal in getting the point across. When looking through various magazines, a ring ad from the November 2016 issue of Birds and Bloom caught my eye. Though the ad has a short article to describe the jewelry being sold, it was the image that captured my attention. When analyzed on a persuasive level, the image utilizes multiple techniques to draw attention and entice the audience.

On the back cover of “Woman’s Day” there is an ad for Pond’s makeup remover. Depicted in the ad is a woman that has full face makeup, other than a bare strip traveling down her face and neck. It is implied that she has used Pond’s makeup remover and it has completely cleaned off any trace of makeup that had been covering the strip. This advertisement was made to try and prove that their makeup remover is the best brand that can be bought and that it would get the job done efficiently. In order to provide this proof, they show an example of their product at work to give people an idea of how satisfied they will be if they buy the Pond’s makeup remover.

A typical Tiffany & Co advertisement is black and white, except for the iconic robin’s egg blue of the little blue box. The strategic use of black and white also reverts the audience back to the past, signifying that Tiffany’s places importance on its products being timeless and classic. The continued use of black and white ads shows that Tiffany & Co is dedicated to its founding values and principles, which is comforting to the longstanding consumer in this fast-changing society. Tiffany & Co has many established consumers; it is vital to ensure that new directions do not break that longstanding loyalty. The image also uses rhetoric to allude to style, timelessness, and

VS do not include diegetic sound, however, they use non-diegetic music to target their audience. The use of catchy upbeat music, which includes lyrics “come play with me” and “satisfy me”, encourages a younger playful audience to take an interest in their ad. Similarly, Berlei uses upbeat background music that repeats the word “bounce”, to catch their viewer’s attention. The repetition of “bounce” gets stuck in viewer’s heads, causing them to remember the slogan, therefore persuade them into purchasing the product. However, Berlei also uses diegetic sound to inform the viewer the benefits of the bra. Serena informs the viewers how they can “control” and be the “master”, of their bodies, in particular, their breasts if they purchase this bra. The slogan “bounce” reminds the viewers of the advertisement, however, In the VS advertisement there is no notable slogan. VS use bold words, which flash in the centre of the screen in-between scenes to attract viewers to watch and remember their ad. This consists of one-to-two words, which reveals the sentence “Victoria Secret, all new body by Victoria”. As they are quick bursts, they attract a younger audience to read it and cause them to watch the advertisement till the end to work out what the phrase is. It is evident that both ads use contrasting verbal techniques in order to attract their target audience to view their

The unique text of this advertisement also plays a role in its effectiveness. Powerful text with a bold meaning is one of the most important parts in achieving an interesting advertisement. Text should be short enough to read, but detailed enough to get a point across. The text of this advertisement appeals to women. Within the text, references are made about both women’s left and right hands. Since the ad is for a new style of a diamond

In the competitive market America has today, all companies strive to be the number one choice for consumers out of all their competitors. To achieve this goal, companies use various strategies in their advertisements to appeal to the public. The company, Donna Karan New York (also known as DKNY) is one of the millions of companies that works rhetorically in its advertisement for its Be Delicious perfume. With sexual innuendos, symbolism, attention grabbing images, the creation an image of beauty, and the indication that one will be unique after using the product, DKNY effectively advertises its Be Delicious perfume.

Toothpaste advertisements made by Oral-B, Colgate, and Crest use color, movement, and appeals in various ways in order to have specific effects on their intended audience. These three ads, all in print or video format, aim to garner positive reactions from their viewers and to have a memorable effect. By formating their advertisements in differing styles, these agencies are attempting to ensure that their product will be impactful and successful in the marketing industry.

This is illustrated in the first advertisment, for Chanel No.5 perfume. The classic, sophisticated design immediately sets the tone for the advert and for the type of audience it has been aimed at. Chanel is an icon of the 21st century and its image needs to be preserved by attracting new customers.