How To Write A Rhetorical Analysis Of An Advertisement

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

Gender stereotype is defined as specified roles in the society on the basis of gender. For example, generally women work as nurses, teachers, care takers, when men work as doctors, lawyers, construction workers. Cleaning home is like women’s job, when the work outside home, like farm work, is men’s duty. Watching this ad in the way of gender stereotype, it shows the role of the women become essential in taking care of the children than the men. So Johnson & Johnson picturizes the woman in the ad, so more and more women are attracted towards the product because the women are ideal in this duty. In the ad, the all photos includes woman which shows that woman has responsibility to look after their babies, because they are expressive, submissive, emotional, soft and sweet. Expressiveness denotes the maintenance of harmony and the internal

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad

The use of sexualization also reinforces a pattern of gender roles that are currently circulating throughout advertisements. More often than not, women who are used as ploys in ads are seen doing household chores like vacuuming, changing the toilet paper, or making coffee. Females are rarely ever seen in a work place, and definitely not in a powerful position. In fact, the directors of most of these ads place women below or behind the man to show who has the power in actuality. Women are seen as skinny, fragile, and immobile in high heels, while men are strong and powerful. By setting up such a strong binary between the two different groups, it is obvious that the majority of the American society will not be able to fit into these roles, and it leaves a sense of rejection for the average person. This rejection, accepted by the viewers, manifests

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.

For my advertisement, I am selling highlighters with new colors. The two rhetorical appeals I used the most in my advertisement were logos and pathos. On the top of the advertisement, it says “Most pigmented highlighter since 2005” this shows logos because I used statistics to persuade the audience to buy my product. Also on the top, it says “Highlight your Future” this is pathos because I am trying to get the audience to buy my product by appealing to their emotions. I also used new pastel colors for my highlighters to get people to buy my product. Ethos was my company logo because it is a credible source the audience can trust. The target audience for my advertisement is students because they are the ones who are going to be using highlighters

There are many products that are not from the same manufacturer competing against one another for gross and income. An example would be deodorant. Two of the most popular and used deodorants would be Old Spice and AXE. AXE targets their main consumer base of young men 18 to 24 years old. Old spice on the other hand usually target toward an older audience of men. Though the two different brands of deodorant target different audience, they both contain sexual imagery to appeal to the crowd.

Mr. Clean “Get back to the job that really matters” – When looking at this ad I feel as the message is that cleaning is a woman’s job. The problem behind this message would be that some men do feel that way and this ad doesn’t help the argument that is not the case at all.

Women are portrayed as sex objects and as weak or stupid. Sometimes, jokes such as this can seem funny in the moment, but they have very effective and long term impact on the girls of our society. Subsequently, the girls we grow up with are our wives and our daughters. They are future moms and they are going to raise the boys and girls in the future. Subsequently, these ads can provoke either a hatred for man or a low self esteem for women. A low self esteem can lead to increased depression, violence and eventually escalate. For example, in an NPR called ““Wordless Ads Speak Volumes In 'Unbranded' Images Of Women,” Hank Willis Thomas speaks on sexism in advertising directed at women. In this, they speak about how ads got especially tragic after World War II, which is ironic considering how women stepped up to take the place of men on the homefront to help the country. “When you see the image naked and unbranded, it makes you really assess the image”(Thomas). In the exhibit mentioned, Thomas has separated out over one hundred photos of ads constructed throughout the last century and takes away the words so that only the images are present. Consequently, when shown these raw materials, we are able to see the misogyny without the punchline that is supposed to coincide with it and make it acceptable. However, misogyny is not a joke and whether accompanied with a punchline or not, it is not to be taken

Woman and wives would be disadvantaged and/or uncomfortable with the message of this media text because cleaning is not “what really matters”. Yes some women do clean but there are men in the world who also clean for themselves. This add might be offending to woman because it’s sexist. Along with men, some men might also think it is sexist and not right.

Advertisements targeted towards women or households depict men as silly or inept, unable to help in the simplest of tasks. This add may come off as offensive to the stay at home dad who may take on a majority of the household work. Advertisers over exaggerating these traits run the risk of stereotyping men. Men aren't often depicted exhibiting attributes that include modesty, moderation, and emotional sensitivity in advertisements. If this does not change we may be in danger of stunting the natural progression of gender roles and behaviors.

The roles of males and females in society have significantly changed, as opposed to the predominant roles in our history. In the modern culture of today, women have begun to break out of the mold that which society has placed her in. This much can’t be said when it comes to modern gender representation in mass media advertising. It can be safe to state that woman are seen as sexual, fragile, exotic—whereas men are portrayed as tough, in control, and aggressive. This trend can be one seen as an inhibitor to the advancement of our culture, because especially for women, it is hard to pull away from the stereotypes that are continuously represented. As examples of the given trend, the following

This advertisement for Mr. Clean is an example of gender stereotyping. It is saying that the only job that really matters for a woman who is a mother, is to clean. This reinforces the notion that a woman's position in the family as the mother is to be responsible for the cleaning and nothing else