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How Toys Play A Role On Gender Socialization

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Girls and boys both grow up being socialized on what is normal and unusual for their gender. Toys are a prominent factor in this socialization, because they are typically presented for one gender and are unacceptable for the other. To assess how toys play a role in gender socialization, I made a trip to Toys “R” Us in College Station and was surprised by how the store was organized. The first thing that went through my mind when walking into the store was to look for the Girls and Boys signs that would indicate to me which section was for which gender. There weren’t any signs though! Toys “R” Us had their aisles organized by categories such as Arts & Crafts, Travel Systems, Learning & Education, Bikes & Wheels, Sports, and Fun. In order …show more content…

This indicated that cars are for boys and thus shouldn’t be what peaks girls’ interest. The gender neutral toys on the other hand were marketed less boldly. These toys were more about creating and learning. They consisted of puzzles and board games for the most part. The colors were a wide range and if there were pictures there would usually be both boys and girls playing together. By looking through each aisle, I was able to determine what toys were presented for each age specific gender. The infant and toddler toys started off with not much difference and were gender neutral for the most part. They were even in the same aisle. The toys were generally plush animals, entertainment puzzles, and simple objects. As the ages moved up to pre-school there was more difference in what toys were for boys and what toys were for girls. The toys for boys were more vehicles while the girl toys were more play scenarios. This fit the description given in the textbook that, “by the time they are 12 to 18 months old, girls prefer…dolls, cooking sets, dress-up clothes, and soft toys, whereas boys choose vehicles, sports equipment, and tools (Etaugh & Bridges p 77).” Though the toys were varied, they still remained in the same aisle. The major separation of girl and boy toys began with the young school age kids. The girls’ section was focused on dress up, Barbies, and My Little Pony, whereas the boys’

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