How Women Are Portrayed in Media

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Common female stereotypes found in the media have a powerful influence over how society views women and how women view themselves.
What is the media portrayal of women today and how does this impact how young girls perceive themselves? With programs such as The Bachelor and Flavor of Love showing a dozen women competing for the attention of one man, often using their sexuality, magazine ads displaying a half-naked female body to sell a fragrance or cosmetic product, and television commercials highlighting a woman's thigh and butt to sell sneakers, it may be difficult for society not to be influenced by the overwhelming message to objectify women.
Negative Female Stereotypes
Female stereotypes in the media tend to undervalue women as a
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Rina, who was interviewed by María Suárez on FIRE’s first Internet Broadcast at the Beijing +5 women’s conference in New York writes a column called “At Large” for the Philippine Daily Inquirer, and is an activist and national chair of a women’s political party called “Philipinas Advance.”
“Many women have said that the media coverage (of rape or other violence) was like a second assault all over again, because of their insensitivity in using pictures, publishing names, and other violations of privacy,” said Rina. “And the way they portray violence reinforces stereotypes, when they focus on the appearance of the victims, especially if they are young, attractive, or are questioning the way they were dressed.”
FIRE is producing live daily Webcasts June 4-9 in New York during the UN Special Session of the Beijing +5 Conference on Women, which has attracted over 10,000 women activists, journalists and government delegates. The daily programs in Spanish and English focus on the role of media in relation to each of the 12 critical areas of concern of the Beijing Platform for Action. The first program focused on violence against women.
In addition to describing how media tend to portray women who are victims of violence, Rina talked about her efforts as an activist to raise awareness of this issue among journalists, especially those of the younger generation.
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