How Women are Portrayed in the Mass Media Skinny. Sexy. Obedient. Ditzy. Perfect.

Throughout today’s society, media contributes to almost everyone’s daily life. From informative news channels to comical television shows, media proves to be effective in advertisement, releasing messages and informing the audience. Although media proves to be wildly effective in advertising, releasing messages and informing the audience, periodically destructive and misleading messages are provided to the audience and directly influencing women. Cultural critics widely agree that media tends to negatively influence women and all the critics point to research which supports the belief that women are portrayed as subordinate to men, having no

The media pressures women to conform to the rail-thin models they display on their ads, and are

Women have never been treated fairly in society, and the media, which is meant to give a voice to the population, reflects that. You’d think that today women would have a better representation in the media, yes? Unfortunately you’re wrong. How women are represented in media is very harmful to the population, and I’ll tell you why.

Mass media not only reflects gender stereotypes but also plays a role in changing them. Females used to be portrayed as less brave and more dependent. Now there are strong, independent female characters like Katniss Everdeen from The Hunger Games and intelligent, brave female characters like Hermione Granger from Harry Potter. Like women’s changing positions in society, more aggressive and dominant females are being featured. Mass media molds new stereotypes but not all the ideas that are communicated are positive.

Society is okay with the mistreatment of women in the media because it has been seen as an accepted form of communication within the past. Whether it is through sexualizing a female in a Karl’s Junior commercial, or calling Taylor Swift a “slut” for dating men, there is a lack of understanding of why the media is problematic. As society becomes more progressive, it should be expected that the perceptions of females should also change as well. It is completely unfair to criticize someone is such a powerful position because she may have messed up in the past, human beings are not perfect, and they are flawed. Except in this culture, we accept the flaws that males make but make a huge scene whenever a female does something that might not be inherently right. Donald Trump, another contender in the 2016 Election, is seen on multiple instances mocking women for their appearance and completely stripping all females’ attributions when he sexualizes them. If Clinton were too make such crude comments about males to the media, she would be torn apart but because Trump is a white rich male, he holds himself as if nothing can affect him. These double standards are not only problematic because they continue to objectify women, but they are problematic because the feed into the systematic oppression that the United States holds so closely. Of course, I acknowledge

"Only 5% of women in the United States naturally posses the body type portrayed in the media."( ) Everyday young women and teens are surrounded by media, whether it's magazines, television, radio, or newspapers. The media has a big impact on our every day lives and can take a negative toll. Teens and young women look up to the women that they see and hear about in media. They see different haircuts, outfits, and different body types that influence them, and the people in charge of media know this. The media portrays dangerous and unrealistic ideals of women's bodies that can be life threatening for them. This could ultimately lead to eating disorders, depression, and or unnecessary cosmetic surgery.

First of all, the media has an impact on women’s opinions because apparently they see media models as archetypes.

Rap music is filled with imagery that degrades women. Women are continually referred to inappropriately in many songs, while men refer to themselves and other as pimps or players. Women are not only referred to by derogatory names, they are frequently lowered to sex objects for entertainment. The common idea of a woman in a rap video is one who is half naked while dancing flirtatiously and seductively behind, or in front of the rapper. Many female rappers make public appearances dressed inappropriately, their clothing is always revealing and skin tight, they have unfortunately accepted and entertained this idea. Young girls see these women as role models. As female rappers conform and accept their roles as sex objects they are making it socially acceptable and the young girls who see them as role models and look up to them think

As presented in the movie Miss Representation, media and technology are important because they work as powerful messengers that build many people’s way of thinking. As we live in a technologically advanced generation, being exposed to media is so easy. Both media and technology works as delivering any ideas that shapes our society. They shape our minds about politics, our emotions, and our importance. Then, it means that media can also manipulate our perception of gender role. Among all the ideas that media tries to indoctrinate, it can also portrait the importance of a woman to being all about physical beauty. Media presents a perfect woman’s image focusing on their bodily figure making their value, worth, or mind would depend on their physical appearances. Thus, it influences the way men think what is important about women is their bodily attractiveness. In any kinds of media such as advertisement, films, or video games, women are generally appreciated by their looks, not by their intellectuals or achievements. As media depicts an unrealistic body image of women’s beauty, many young girls’ value is set as to become someone else with attractive appearance, nothing like smart, powerful, or leader-like.

Many studies have been based on the concerning effects of media portrayals of beauty and body images on women. Yamammiya et al. (2005) write that research on media images show around 94% of the female characters shown on television are thinner than the average American woman. Moreover, these characteristics of

“People learn more from media than any other single source of information” (Missrepresentation). This quote exemplifies how society learns and creates their standards about people, places, and things. All sources and mediums of media impact billions of lives every day. The media holds this power over society and it’s time to change that; especially when it comes to the media’s view of women. Women are constantly being misrepresented. This misrepresentation of women in the media is negatively impacting America by corrupting both the youth and adults. This is occurring because of the hyper-sexualization of women, wrongly portraying women in leadership positions, and creating stereotypes of women in movies and television.

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Our world is surrounded by media. Media plays an enormous role in affecting the way we perceive gender and gender roles. Media as well as communications are known to be the key elements of how people live their life in the modern age. The media can be a very inviting place, since it has so many things inside of it that appeals to people worldwide. At the same time, the media can be a cruel, judging and corrupt area that can be scary to involve yourself with. That being said, the mass media has had its history with harsh stereotyping, particularly when dealing with women. Many people within the media view women as a gender that is only allowed to be at home, whether it is cooking, cleaning, doing laundry, or being a slave to their male counterpart. Even with women who work inside of the media are usually overlooked, bashed by their appearance and do not get an equal opportunity as men do in order to succeed in life. This has been the case for hundreds of years, but there are still a myriad of problems that women face today, whether in the media or life in general.

Studies regarding gender roles in media show that the feminine essence tends to be depicted as inferior, with women often being marginalized, disempowered and humiliated through a status that is based on their youth and looks; whilst men tend to be portrayed as superior with higher and longer lasting careers

There has been a lot of research done on the influence media can have on society, in particular the degrading images of women that are often seen in media. Since the second wave of the women’s rights movements these images were the object of scrutiny and an easy example of how women were viewed. In modern society where women have made many strides towards equality why are there still instances in popular media were women are negatively depicted? Have women come as far as they think? The popular sitcom The Big Bang Theory negatively depicts the female characters by reverting to a binary view of gender, in which the female characters are lacking, they can be beautiful or smart however they cannot be both.