How Yelp Has Impacted Business

Searching for doctors on Yelp can be helpful. You can read reviews, look at doctor’s pictures and view the inside of their office. It seems great until it’s time to make an appointment. Searching for “ mental health counselor” on Yelp brings you to pages of counselors but no appointment slots, only phone numbers. So people who work late night shifts or off hours would never be able to make an appointment. Another thing that’s not shown? Prices. It never ends well for the doctor or the patient when payments are not clear.

Today, every individual can share their opinions with the entire world. The defendant in this case, Yelp! Inc. Is a website which provides an online forum on which its users express opinions about business. The plaintiffs, the small business owners who asserted that Yelp exactioned or attempted to exaction advertising payments from them by manipulating user reviews and posting negative reviews of their businesses. The business owners filed a class-action lawsuit against Yelp for violations of California’s Unfair Competition Law (“UCL”).

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

We understand the importance of technology and social media in the operations of business and how technology can be an aid in our business operations. We plan on focusing our attention on sites like Facebook, Instagram, and other social media outlets to advertise our business which will provide the customer with daily information on specials as well as access to coupon programs we provide. Using social media will provide an outlet for our customers to provide reviews and feedback on our business. Many people feel that bad reviews can hurt a business; we feel that bad reviews provide an opportunity for us to make a new friend and change a process which may harm our business with future guests. Two brothers would also like to develop a smartphone application for iOS and Android which we find is also lacking with many businesses in the Wenatchee valley. This application will also provide instant access to our business as well as letting us track our market. As far as marketing outside of social media we plan to brand our image using items like car clings, bumper stickers, clothing, and sponsorship of local

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

The study will take the form of a cross-sectional design in which the target population will be people selected via convenience sampling. It aims to assess the view of the customers at a specific point in time. The tools of study to be used will include a random selection of feedbacks from social media. Also, an online search on databases will be conducted to provide relevant journal articles on the companies. Online sources will also be useful in finding out relevant information about the Company websites, and their online platforms in social media will also be examined for relevant

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

The next step on the social technographic ladder, is the critics, who do not create the original content, but still post comments, rating, and/or review on social communities (Tuten & Solomon, 2013). A couple weeks ago, my family and I took a short time to Chicago, while we were there we looked for restaurants to eat at. By reading the comments on social media sites like Yelp!, we were able to make our food selection based upon the critic's review. Afterwards, I, myself fell into the critic category by leaving my own review of the restaurant on Yelp!, and the business's Facebook

All of those company did well between their own strength and their own royalty customer. Therefore, new media is a ways for the Sushi Zanmai to attract customer to compete with the other Kaiten sushi restaurant. According to the Corinne (2013), The Chief Marketing Officers (CMOs) has mention that a business who do not know the potential of the social media will be left behind due to lack of customer interaction and customer retention in their business. Consumer and the company’s sales prospects have a various kind of interactive across the multiple touch point in this interactive economy. In this era, customer are always the most important, they expect the organization provide them the thing they want. So that social media have become the platforms for customer engagement. Customers are truly engaged when they feel known and this is what the best use of social media can achieve. Sushi Zanmai come out with Facebook to interact with the public because social media is the platforms for them to deal with customer. So, to improve the reputation of Sushi Zanmai, social media is one of the tools that can’t lack of. Moreover, according to Tood (2013), social media is a new ways for food and beverage company to interact with their consumer. Sushi Zanmai use Facebook to keep connect with their customer by provide information of company to the customer and provide a feedback column for their customer to give feedback such as dissatisfied or satisfaction about their products in order to improve their own company and maintain their reputation. According to Thorsten (2010), by using new media, a company can communicate with the consumer, measure their communication by knowing their related purchase behavior. Thus, in this case, Sushi Zanmai can refer to the

The online presence for an organization or product is very important. With the widespread adoption of the internet over the last couple of decades, more consumers have begun to rely on internet presence and related consumer reviews before a product or service is decided upon. Solis (2015) explains the importance of the Zero Moment of Truth, which is a process in which the consumer makes their final decision on consumption of a good or service. Solis (2015) connects the Zero Moment of Truth to what he deems the Ultimate Moment of Truth, the decision to post a review about the service or product. The negative or positive online presence and reviews of an organization can make or break their success. Therefore, it is vital for any organization

Social data refers to the basic needs and wants of the customers. By finding ways to receive feedback on how the restaurant is doing as a whole, will help get a stronger understanding of the interest for Lemon Grass as well as an effective brand message. Lemon Grass can easily receive reviews on their Facebook page, through email or in person. Just by receiving that type of feedback can make quite the difference on their advertising strategies. With these steps put into action, it will also be beneficial in building future relationships with their customers. Social advertising comes right into play after the company has received their feedback. By receiving social data from customers, social advertising focuses on what the business will do differently after receiving the feedback from their

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Yelp is mostly known for their business online reviews. It originally started as an online website and has grown into an application based for user generated reviews of local business and communities. Customers can use yelp for a variety of reasons other than writing reviews such as finding events, business openings, and communicate with other yelpers. “Yelpers” is a coined name given to users that write reviews and communicate with one another through the website and application. On average, Yelp has over 25 million unique visits through the application and 72 million unique visits through their website. Yelp makes money by selling ads to local business and a variety of services business can use to their

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.