How Your Marketing Voice : Questions And Guides

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

and appeals to ethos, pathos, and logos as well as components of tone such as imagery

People in society can have interesting views on issues around the world, these views on society are best conveyed through distinctive voices as it evokes feelings from the listener and allows them to relate to the situation through their own personal experiences.

"My commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit your subject. Develop one voice that readers will recognize when they hear it on the page." –William Zinsser, On Writing Well

In the speech and the editorial, there are different types of tones to capture the attention of the audience.

Reassurance: To reassure the customer we will make the advertisement be warm and inviting. Tone: The tone of the campaign is that of warm welcome, ie what you would see in a invitation from a family for an event, that shows everyone is welcome and they can find a home in Fat Dawgz. This tone is vital in the dialogue we wish to build with the target audience and is reflected in pass reports.

no voice. I do agree women have tried many ways to change how men viewed us and we can

        A strong advertisement campaign is dependent on the ability of the advertisement company to successfully attract the target audience. With that in mind, Wendy’s advertisement company for ‘Where’s the Beef?’ clearly targets the 16-40 age demographic of Americans. This is shown through utilization of younger actors that used smartphones, making fun of older people that were handling retro dial phones, and targeting Americans by having the narrator speaking about how Wendy’s beef is made in America. Once the target audience or demographic has been established, then an advertisement company can select the most effective and efficient persuasion methods. The three persuasion methods selected in this paper are being employed to attract the abovementioned demographic.

It would only make sense that the company is paying attention to what their customers need, want, and think. If the company is up for it, they will create a loyal customer and a good sector in the marketplace in regards to their products.

In the three messages of my commercial recording, there were four decisions I made when planning to deliver; volume, rate, pitch, and language adaptation. For this recording, I chose to use the Pizza Hut Alien commercial in the emotions of being unhappy, excited, and angry. First of all, the volume I chose for being unhappy is a soft and sad tone. For instance, I was just thinking about being depressed and the thought missing somebody. The volume I chose for being excited was a higher and happier volume. Finally, the volume for being angry was a louder, deeper, and angrier voice because I’m mad that I’m not able to go back to my planet.

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

Informative advertising creates brand awareness and knowledge of the new products, where persuasive advertising aims to create liking and preference, resulting in the purchase of the new product (Kotler, Keller, 2012). Therefore both informative and persuasive advertising are will be very important consideration for the Sonic as it begins to use consumer advertising.

My connection to marketing started when I was a child. My mother’s friend sold beauty products in gorgeous boxes, targeted at female customers in various age groups. Attracted by the exquisite designs and persuasive slogans, I hoped that one day I could come up with such creative marketing ideas. As I grew up, I gained a better understanding of marketing from my father, a corporate sales director. Through our conversations, I learned that while making a sale is undoubtedly important, establishing brand equity and customer loyalty is the ultimate goal. This can only be achieved through successful marketing. Such recognition sparked my interest in exploring the field of marketing, and the real-world experience I’ve gained since then has only strengthened my desire to pursue a marketing career. Admission to ICL’s Strategic Marketing program is a natural next step in my preparation.

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New