How Zipcar Has Become More Than A Car Rental Service

It has everything a consumer leaving in a busy area of a metropolitan area can ask for. Convenience, cheap, and accessibility. This is everything that a customer living with out a vehicle in an area that a car is needed periodically can ask for.Weaknesses: To start up a business like this as Chase realized you need a lot of capital. Finding the money and investors that believe in your company is going to be the hardest thing to do. To lease new cars or not have enough cars for the demand of new customers can also be a hindrance in the growth of this company. Other areas of concern that need to be addressed are the costs and insurance and liability exposure that renting a car to somebody can have. With multiple of even a few wrecks or fatalities can easily close the doors to a company like Zipcar that is just getting started. Opportunities: The Zipcar company is a company that can be very easily started once the right infrastructure is in place and can even be pitched to investors as a franchise store. That can be duplicated in other areas of the country. There is not current niche for the type of people that Chase is targeting and is untapped market place with the proper marketing plan.Threats: Rental car companies can also offer rental of cars on an hourly basis. They can pick up customers as well. This is not advertised but can be done. Most importantly if Boston or New York, or Chicago have a very efficient Public

Watching “SpongeBob SquarePants” as a child made me realize that owning a vehicle is vital in order to get our desire destinations safely and punctual. There were numerous occasions where I found myself dependent on others. Though there are countless of bus stops I can use for transportation, I am not comfortable riding in one. Walking is another type transportation I took for school and work. However, a rainy day impedes a travel by foot. Additionally, riding my bicycle was another way I got around. My errands require extensive transportation on a daily basis. I did not want to be a burden any further. Luckily, I discovered Uber. I am pleased and relieved that I have discovered a reliable way to get to my destinations at a reasonable price.

Cons: The is difficulty in carry out this approach. And it takes long time. The investors cannot see the good performance of Zipcar immediately. Then it will increase the difficulty of raising fund.

Marketing and Sales represents Ducati’s most significant growth opportunities because their brand management strategy advances the Ducati name into the consciousness of their markets. In addition to motorcycles, Ducati extends the brand by selling accessories and apparel. For sure, Ducati owners will buy these products but perhaps more importantly, the aspirational aspect of the brand drives people to buy Ducati-branded items even if they don’t own the bike. This behavior is seen with the Harley-Davidson brand: many people wear H-D clothing and

Compare this to the 36 seconds for a ride with an average price of $4.00 that NYC Uber passengers currently enjoy. Additionally, consider that it is already more cost effective to use a ride-sharing service rather own a car if you live in a city and drive less than 10,000 miles a year. This means that as automation advances, ride-sharing will increasingly be a cheaper and more attractive option and personal vehicles will greatly diminish. The future of transportation could conceivably be large fleets of autonomous vehicles serving as the central mode of transportation.

RentMyCar is in the business of providing low-cost car rentals, and thus it is compulsory for the firm to comply with federal and state laws pertaining car driving. In general there are two major umbrellas of insurance, liability insurance and comprehensive & collision insurance. Liability insurance coverage follows the driver no matter whose vehicle is being operated, provided it is an eligible vehicle. All states, except for New Hampshire, require at least liability coverage. Liability coverage protects the insured (i.e., follows the driver) when the insured operates a vehicle owned by someone else. RentMyCar will offer non-owner car insurance policies, such policies are designed to protect individuals who don't drive regularly, but require liability coverage for the times they do drive a car. There are several factors that may determine the cost of a non-owner insurance policy. The amount of coverage, location, driving history and the estimated frequency with which one plans on using a car. RentMyCar will charge a membership fee per tier,

Upon leaving the Navy, former decorated WWII pilot Jack Taylor founded Enterprise Rent-A-Car in 1957. Using the lessons learned from the military, he was successful in incorporating the concept of hard work and team spirit into building one of the largest car rental companies in the United States. Today in addition to renting cars, customers can also rent SUVs, minivans, moving and cargo trucks and there is an exotic car collection available in select cities. The company also offers over 250 models of used cars, trucks and SUV’s for sale complete with warranties.

“Zipcar is a company that puts different, rentable cars on college campuses. To rent a car from a normal car rental you have to be over 25, which most college kids are not. Zipcar allows students under 25 to rent their cars, for a price” (Naor). So how could we improve, or go off of Zipcar’s business model to be more accessible for students? The big stinger with Zipcar is the price. It’s an hourly rate, plus a membership fee, that most times college students can’t afford. For small trips it’s a useful tool, but for longer trips, say the six-hour drive home, it will end up costing more than the never-ending bus ride. It also doesn’t let you leave the state, so for someone like me, an out of state student, this leads you to another dead

Community Wheels will focus on providing one main service; transportation. Despite being limited to one service; the organization will go about providing this service in a variety of ways. As previously mentioned, Community Wheels will partner with Uber to provide rides; however, the organization will also attempt to make use of volunteer drivers. The partnership with Uber will entail clients requesting Uber for their transportation needs, with their payment being categorized by their level of income, requiring them to pay in-between 10% – 25% of their total trip cost (See the percentage breakdown for income in the Appendix C). The remaining balance will be paid by Community Wheels, and the partnering organization via a financial model in which Community Wheels bears a majority of the cost. Should the need for transportation be higher than the number of Uber vehicles available, volunteers from Community Wheels will drive the client. Unlike with Uber, Volunteers will not be paid by the rider, instead volunteers will be reimbursed for their mileage at the current government established rate. When using Volunteers, riders will not be responsible for any payment.

In consequent, they have limit cash to pay for daily operating costs that get higher every day and they would finally have to go out of the business. Second, there is challenge of finding convenient parking lots for its vehicles especially in densely populated cities such as New York and London. A start-up business may find it difficult to anticipate cost of parking. Moreover, there are different preferences of car in different markets. It is hard for a start-up company to meet every need of the consumers. Finally, the limitation of technology makes it hard for a start-up company to catch up with the big players in the market. It’s probably because of the limited capital and inability to access to such innovation. With advanced technology, the big players can easily operate their businesses and provides much convenience more than a start-up company, which results in a great distance between them to catch up with. Such first mover as Zipcar can avoid uncertainties by creating barrier to entry, avoid lockingin to inappropriate models, and have minimal upfront costs. They focused positioning of the Zipcar brand and clear communication of its value proposition. Moreover, they emphasize on the high quality service and consistent performance. Although Zipcar is not the first car share venture in the U.S., the company had

Logistics services in the supply chain can be considered as a service offering, with numerous logistics companies competing to offer comparable services to many of the same consumers. As consumers hunt for potential providers in this extremely competitive marketplace, logistics service suppliers should discover approaches to distinguish themselves and their service offerings so as to help them compete. One established method for companies to differentiate themselves is by building strong brands. For instance, FedEx has evidently distinguished itself through successful brand management. The brand value to consumers is usually signify as consumer-based equity which happens when consumers possess a high level of familiarity and awareness with the brand and retains some strong, constructive and inimitable brand associations in memory (Davis, 2003). Brand awareness is referred as the consumers’ capability to recognize diverse brand elements – brand

Michael Porter classified market attractiveness by five forces: industry competitiveness, potential entrants, substitutes, buyers, and suppliers (Keller & Kotler, 2016). Long-term attractiveness depends on the five forces, and help determine the overall attractiveness of each market segment, and the needs of those within the segment. Market segment refers to a group of customers who have similar sets of needs and wants (Keller, Kotler, 2016). Geography, demographics, psychological and behavioral variables are used to decipher if the services Uber has to offer meet the wants and needs of its consumers. After identifying and grouping customers based on their similarities and differences, the overall attractiveness for each segment must be identified. The market segments must be identifiable, measurable, actionable and stable.

This has been done by looking at the VW polo model of 2014 in particular, and the previous models in general, and adequately substantiated by using literature, journals, advertisements and public opinion. The essay has gone further to show how consumer behavior is an important tool for marketers to understand how to influence consumer personality traits particularly as it relates to the need for uniqueness and consumer innovation. These two categories were analyzed with reference to the Volkswagen Polo and comprehensively studied how the company aimed to fulfill such consumer needs. The analysis provided in this essay has shown that it is increasingly important for organisations to research, understand and respond to the current and potential needs of consumers if they are committed to influencing the manner in which their products and services are interacted

Consumer experience is resultant of an interactive relationship between a customer and an establishment. It is created via the business and its employees, the consumers themselves and other contributing factors (Verhoef et al., 2009). In order to understand consumption experience, we visited the Green Island’s Rummage Shop and Recycling Centre. This establishment is, for the most part, a recycling station and second-hand store containing items that have been extracted from what is brought to the dump, then cleaned in order to be sold on to customers. At the Rummage Shop, we informally interviewed over a dozen people who we thought could provide insight on consumer experience at Green Island. We then analysed these findings, as well as reflecting on our own consumption experience at this place. Social and cultural influence was the main consumer behaviour theory we applied when discussing how consumer’s experience Green Island Rummage Shop and Recycling Centre. We discussed their consumption experience here in terms of why consumers consume in a recycling-based environment, their consumption choices and their perceptions on the consumption experience at Green Island.

In all countries transportation has always been a staple I every community, city, state and country. Without some form of transportation it would take forever for one person to point B from point A. To solve the issue people began using animals as transportation. The horse was the most popular form of transportation because it was very fast and multiple people could ride on a horse at a time. Then people began being transported by horse and buggy, which eventually led to trains and cars. Today transportation is no longer an issue, but the price for transportation is a huge issue. With gas prices constantly rising year after year and cost of living going up, people in society are trying to live more efficiently. To live more efficiently Taxis and metro were created but today they are no longer the most efficient way to travel. To travel efficiently a company in the United States created something called UBER. Uber is the next big thing when it comes to travel efficiency and it would benefit other countries as well.