How a Product or Service Can Deliver Value to Customers Through 4p's Concept

2126 Words9 Pages
-------------------------------------------------

-------------------------------------------------
HOW A PRODUCT OR SERVICE CAN DELIVER VALUE TO CUSTOMERS THROUGH THE 4P’S OF MARKETING
-------------------------------------------------
(BOSCH Power Drill GSR 10.8V Professional)
-------------------------------------------------

SCHOOL OF BUSINESS
BUMKT 5901
(MARKETING)
__________________________________________________

A learning tasks and assessment for
MASTER OF BUSINESS ADMINISTRATION
-------------------------------------------------

By
Ananda Raj
Student ID: 30088081
MARCH 2011

Table of Contents

1. INTRODUCTION 1.1 Background of 4P’s principal 1.2 Purpose of the report 1.3 Brief
…show more content…
This voltage group is most common.
• 18; 24 volt. Most professional power tools with high performance requirements belong to this voltage group (Bosch Power Tools Official Website, 2009)

2.1.1 Product

The selected product is Bosch Cordless Drill/Driver GSR 10.8V Professional. This particular product has been a revolution for being the most compact tool of its range. Its main usage is on basic drilling on wood and steel plates as well as screwing applications. It has an attractive feature as being the most compact, shortest head length and smallest height in its category ( 179 x 178mm). It is light, weighing only 0.95kg (with the battery) which enables for convenient working. It is ergonomically designed and fits both men and women. Figure 2 shows the tool and its basic attributes. gearbox chuck
Speed shifter

Fwd/Rev lever
Li-ion battery switch Bit holder

Figure 2: GSR 10.8V Professional
2.1.1.1 Value delivered

It has huge benefit to the customer compared to other similar functioned tool in the sense that it’s compact, reliable, light, multi functional and has a worldwide recognized brand name. These benefits gives a huge value for the customers in making choice, getting an all in one tool instead of looking for individual tools for different applications. It’s competitiveness in the aspect of performance, higher torque capacity long lasting battery and compatibility has an edge against its competitor. Another value is that

More about How a Product or Service Can Deliver Value to Customers Through 4p's Concept

Get Access