How does an organization create customer value

In these two professors’ work, customers are still in the core of business. According to Vargo and Lush (2004), customers are defined as resources which always change and need to be catched and held. In order to do that, firms have to do marketing researches, understand customers’ demands and conduct promotion activities for their products.

Marketers View Consumers as dollar bills! The more consumers they influence to buy their products the more market share (penetration) their brand will have, the more successful their company will be. Of course its not all that simple, acquiring and keeping new customers can be a daunting task without the right knowledge and tools. And even when they right tools are applied there should always be an expected rate of consumer defection. Marketers need to be familiar with how consumers behave and why. Consumer behavior is a discipline that deals with why consumers purchase or do not purchase a good or a service. (Quester et al 2011)

We may ask in what ways salespeople create value for customers. Salespeople help buyers make more informed decisions and help their companies succeed, which, in turn, creates jobs for people and products they can use. The create value when they show genuine concern for the welfare of the customer.

In Don Peppers and Martha Rogers’ concept of marketing, they take the evolving notion of refined marketing to a new level. Their approach involves checks along the sales process to ensure efforts are meeting expectations, and changing swiftly to ensure better success. They also advocate weeding out customers who have less to offer, in order to focus more attention on those who have a higher growth potential. This process does not differ from previous methods, but rather adds to the successes of their predecessors by refining the focus in the short and long term areas; not just focusing attention on the needs of the customer, but letting the customer appreciate that you are doing so. This brings

The modern commercial world’s vicious way of luring in customers creates an endless circle of insecurity, dissatisfaction, and the need for acceptance.

Customer by based on quality and quantity “They expect prices to vary, the prices of fruits and vegetables and flower change all the time don’t they (37)”. This case study is trying to address a variety of solutions varying from short term and long-term goals to what Neptune Gold is trying do to stay a top of the line product. There are several marketing concepts used in today’s marketing profession. Each concept uses different ways to capture their targeted groups and has advantages and disadvantages (Kotler and Keller, 2009).

If X is the weight of school children sampled in a nationwide study, then X is an example of

A good and quick customer complaint resolution is good for the business as this will make them more loyal to the business, and is categorized as a good experience. A failed complaint resolution will leave the customer dissatisfied with the service and has the potential for cessation of the business because of the perception that the company doesn’t care about them. The customer complaints are feedbacks and should be logged to see what

Evaluate your competitors ' strengths and weaknesses. Then concentrate on offering what your competitors don 't do well. Expand your marketing niche by offering speedy delivery, more convenience, better service, faster turnaround time, more value, or specialized services that your competitors don 't offer. Do whatever you can to rise above your competitors. 4 - Establish a complete customer profile database. You need good, up-to-date, and accessible customer records that contain information about your customer 's business, its history, purchasing habits, special needs, and so forth. A good customer database provides indispensable statistics and patterns that will suggest ways to market your product or service more effectively and at reduced cost. 5 - Give your good customers a little extra. Have you ever purchased a dozen cookies but instead received 13-the baker 's dozen? If so, you will most likely remember that vendor and purchase from it again. Being generous and thoughtful is a wonderful way to show your customers how much you appreciate their business. For example, a very successful neighborhood shoe-repair store gives a sample-size shoe polish with every major repair job; it outsells its competition by two to one. What could you do to give your customers a little extra? Think creatively. Could you offer discounts, small gifts, or extra services to make your best customers feel needed and

Marketing improves people’s living standard, according to a statistic state that the GDP of Australian has a growth rate from 2010 (2.25%) to 2014 (2.73%), and it is forecasting to increase in 2016 ("Australia - Gross domestic product (GDP) growth rate 2020 | Statistic", 2016). A growing trend of marketing creates more work opportunities for people. Based on that, more people operating marketing activities successfully for a business, and the total output of the business tend to increase significantly while the worker’s salaries increase. It rises the national income in a long- term ("Importance of Marketing for the Economic Development of a Country", 2013)

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

In today’s modern era, the world is moving faster than ever, every organization is running a race of gaining maximum market share, and so as the customers, for their organization’s long-term growth but only those companies who transform themselves according to the need and requirement of the customers are able to achieve success and profit they desire and that’s what exactly said by Theodore Levitt (Head of the Marketing area at the Harvard Business School) in his article “The Marketing Imagination”.

Bartol et al (2011, p.76) states that customers are important in determining organization success or failure. For example, the most famous fine dining restaurant in Wellington called Logan Brown offers affordable lunch to respond the customer needs. The White House restaurant must be aware of competitor’s strategies and customer’s needs more deeply.

For marketers who are fortunate enough to be market leaders and to enjoy a significant amount of customer goodwill and loyalty, the overriding goal is to fortify the existing positive attitudes of customers so that they will not succumb to competitors' special offers and other inducements designed to win them over. Most competitors; take aim at the market leaders when developing their marketing strategies. Their objective is

Complaints also tell you that the customer still wants to do business with you —Most customers don’t complain — they just take their business elsewhere, because they’ve given up hope of getting what they need from you.