How our Society is Evolving with the Mass Media

The power of media has evolved so much over the last century and the technologies are getting more and more advanced. Long time ago, there were paper-based media such as books, magazines, newspapers, flyers and pamphlets. Then radios, TVs and motion pictures came to reality bringing media messages in real time to the people. Nowadays, it advances to a higher level, with the help of the internet, the media has expanded itself through the social media. And undoubtedly it has controlled the society indirectly and it is not stopping any time soon. Thus, it has made an impact in the mass society in a way that many people depends on the media for their daily activities, such as checking the phone for missed calls or new e-mails, checking

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The evolution of mass media has affected our social institutions: family, religion, morality and education, on an unprecedented scale. For most of us in the American culture, the new forms of mass media are entwined with both of our personal and professional lifestyles. Understanding how the development of these forms of mass media has been and continues to influence our American culture is vital. It will help us appreciate the role media plays in our life and will also help us to be more informed as citizens, consumers, and employees. Barnett, 2004 noted that “The Internet is the decisive technology of the Information Age, and with the explosion of wireless communication in the early

The controversial debate regarding whether media positively or negatively influences society increases each day. Despite the ability to connect with people worldwide or to stay informed with current events, any particular media can be detrimental to human development. Society pushes ideas through the television and web that can cause some form of attachment whether it be an emotional or physical one. The rise of dependency on media results in it transforming from a leisure activity to a habitual routine.

The most powerful form of mass media that we enjoy in America is the television. What we see on our T.V.’s can have very deep and profound effects on our beliefs, our life-styles and our needs and behaviors.

The role of media is to provide a myriad number of programs to the individual. The programs can either be beneficial, or damaging. Since we humans have the ability to learn while watching, the impact of media is tremendous. For example, there has been found to be a high correlation between violence and the number of television one watches. That is not to say that watching television causes violence but that there is a significant amount of correlation to warrant further research.

Mass Media has had a tremendous growth since the first days of newspapers. People now get their news more quickly and from several types of media. The mass media developments have had both positive and negative impacts on the American culture. The convergence of media has affected people’s everyday lives. Some of the mass media developments in the last century include radio station, television, cell phones and Facebook. Each one of these developments have had an influence on the American Culture.

In March, 1989, Tim Berners-Lee, British scientist and visionary, invented one of the greatest novelties to human beings: media (Internet). The internet has become the greatest gadget to share information anywhere and with anyone, no doubt the internet’s existence has made the human life easier and more convenient. Whether you are using a computer, phone, or tablet. There is no doubt that many people are spending more and more time online, shaping and molding our society. Society should limit the constant exposure to media because the influences and effects are leading to preventable and substantial changes. So how is media changing society? Scientists have studied these changes, and concluded, that the three most interesting changes on society due to media is Compulsion Loops, Fluctuating Brain patterns, and Phantom Vibration Syndrome.

The history of communications dates back to the days of Socrates when individuals passed on the knowledge that helped develop the way in which individuals learned to communicate through different eras, the oral and written era, print and electronic. (Campbell, 2016, pg 7).

In March 1989, Tim Berners-Lee, British scientist and visionary, invented one of the greatest novelties to human beings: media (Internet). The internet has become the greatest gadget to share information anywhere and with anyone, no doubt the internet’s existence has made the human life easier and more convenient. Whether you are using a computer, telephone, or tablet. There is no doubt that many people are spending more and more time online, shaping, and molding our society. Society should limit the constant exposure to the media because the influences and effects are leading to preventable and real changes. So, how is media changing society? Scientists have studied these changes and concluded that the three most interesting changes in society due to media is Compulsion Loops, Fluctuating Brain patterns, and Phantom Vibration Syndrome.

Uttara (2016) defines mass media as a communication medium which used to interact or communicate with large amount of citizens of different languages. People receive different messages through communication devices every day, such as TV, newspapers, and magazines. People received pictorial massages in the past. Nowadays, those devices become high-technology media. One thing that all of us agree upon, is that media become an inseparable element of our life. Media is an effective tool to disseminate information, market, advertise, and communicate. It was a double-edged sword since there are both positive and negative influences of the mass media.

Media has a large influence on how people live their lives. The different media that developed in the last century provide entertainment, relevant information, and influence what we buy and how we act. Some of the significant developments in the evolution of mass media during the last century include Film, Radio, Television, and the Internet.

The degree to which the mass media has influenced society today has been (and still is) debated upon for decades. It can be argued that the mass media is used as “an instrument”, both more powerful and

The development of mass media has changed society and we are now all familiar with the term “global village” where news and information is spread around the world within minutes. As with Gutenberg’s printing press, the affect of mass media is so immense it needs to be analysed.

In the present day, the media is incorporated into our daily lives. Every day, through newspapers, radio, television, email, the internet and social media, are we sucked into an electronic world, which changes many of our beliefs and values about how we live our lives. It plays such a large role in almost every person’s life compared to 50 years ago, when the internet did not exist. It effects things such as our political views, tastes in music, views of men, women, gay and coloured people. Media is very powerful in that it is accessible by almost every human being in the world. Over the decades, there has been a significant increase in the amount of technological advancements, especially in the way of mobile devices and computers. The mass media, being an agent of socialisation, means that it has a significant influence on our lives, primarily in the way we interact with each other and learn social and cultural behaviours from others.