How the ‘Culture Industry’ had Profound Social Impacts in Society

With the proposed concepts, such as branding in commercialism, High Culture/Low Culture, and the false promises made in uniform products, one is granted to see today’s society as hovering closely to a capitalistic system set up to facilitate the vast desires of the masses. As Adorno and Horkheimer bluntly put it, “personality scarcely signifies anything more than shining white teeth and freedom from body odor and emotions” (71). We can only think of ourselves as just another gear in the American machine, churning away endlessly and waiting to be fed with the uniformity of culture, the greed, manipulation, and

The feel-good essence of a lot of commercial pop music has the outcome of concealing the reality of structural where a people may not be treated as equals around the world (McKay, 2000, p.2). Therefore, commercial pop music has the triple socialising effect of having listeners forget the environment that they live in, having them believe there is validity in commercial power, and of muting people by mass-producing blaring, fused type of pop music while censoring others. This is concerning since the increasing variety of media controlled by the same corporations. An argument to this is that this feel-good aspect can help consumers feel, that they have escaped the conditions they live in. (McKay, 2000,

Born in 1903, Theodore Adorno is one of the most prominent figures in the Frankfurt school of communications, a school of social theory and philosophy which studied the effects and structure of the media. In 1945, Adorno published one of his most famous articles, “A Social Critique of Radio Music”. In his somehow controversial essay, Adorno claims that the music played on the radio reflects broader social behavior patterns, that benefits the power elite and numbs the masses. Adorno goes on and state four axioms he believed to be true regarding the existing capitalist society, including how we live in a society of commodities. The main problem he dissects in his article, is that now music is being treated as a commodity as well. Further,

In his work, Dialectic of Enlightenment, Theodor Adorno analyzes the nature of the culture industry. People everywhere are constantly being consumed by the culture industry, which is a term for the mass production of cultural goods such as films, magazines, and music. Adorno is concerned that the government uses the cultural industry as a way to deceive the masses and manipulate them into passivity. This idea remains true in today’s society. Young men and women are more interested in the release of the newest Taylor Swift or Adele song than political issues. People have become less intellectual as they are being consumed by the culture industry. It is much easier for a person to let himself be consumed by mass media and to let the media

Popular music is often one of the best lenses we have through which to view our own cultural orientation. Many of the artistic and experimental shifts in popular music have mirrored changes in our own society. For instance, the emergence of Elvis Presley as a public figure would signal the start of a sexual revolution and the growth in visibility of a rebellious youth culture. Similarly, the folk and psychedelic music of the 1960s was closely entangled with the Civil Rights, anti-war and social protest movements. In this regard, we can view popular music as an artifact through which to better understand the time and place in which it is produced. In light of this, the state of popular music today may suggest troubling things about our society.

Theodor Adorno and Max Horkheimer are known as two great critical theorists who are primarily known for their work The Culture Industry: Enlightenment as Mass Deception. Adorno and Horkheimer originally were members of the Frankfurt School, which was a group of scholars that were a part of the revival of Marxist thought. Adorno and Horkheimer were third wave scholars of Marxist thought which meant that they were concerned about the occurrence of the communist revolution. However, the revolution never took off instead the spread of fascism and Hitler’s regime occurred. Adorno and Horkheimer, both of Jewish descent, were forced to flee to New York. The Culture Industry: Enlightenment as

“The Culture Industry: Enlightenment as Mass Deception” by Theodor Adorno and Max Horkheimer is a pivotal article in history that changed the way in which many communications scholars viewed media. Both authors were members of the Frankfurt School, a school of thought which looked further into Karl Marx’s theories about capitalism and the issues of mass production. Published in 1944, Adorno and Horkheimer revealed their beliefs that the media, much like the economy, is becoming mass produced, and is therefore turning people in society into media-consuming robots. Industrialization created work lives for people in which they would work on only one part of a larger machine. As a result, they felt less involved in the completion of the project as a whole, and therefore felt less pride in their jobs and their lives in general. Instead, these people turned to media and pop culture so that they would feel more fulfillment within their lives. Adorno and Horkheimer believed that these people had a reduced capacity for original thought because media is now force feeding them the ideas of what they can think and feel. This essay will prove that although Adorno and Horkeimer’s points were justified through the eyes of authors George Lipsitz, Lev Manovich, and Susan J. Douglas, there are still exceptions to their theories that they do not account for.

Throughout history, music has been seen as a medium in which different people all over the world can relate. Adorno criticizes, however, that songs that have the most “hits” on the top music charts or are most listened to, otherwise known as popular music, are being produced for and consumed by the masses as a commodity. He identifies popular music as being a part of a culture used for capitalism, and that we as listeners, are falling into a trap in which we believe songs have individuality and that we have the freedom to choose what we listen to. He argues that in reality these popular songs are all standardized and made to seem different through various elements that are added. In this paper, I will display how Adorno’s critique of popular music being used for capitalism applies to the song,1-800-273-8255, by hip-hop and rap artist Logic, through its standardized elements in both its content and marketing; however, I will argue that although it contains these elements, the audience is actively listening and responding to the song as it brings awareness to mental health and suicide prevention that is changing and saving lives all around us.

The fact that replicating a seventeen-years-old song can still become a hit in 2017, demonstrates that there is a pre-designed pattern for popular music in which changing a few characteristics to make a new songs sound “unique” can still result in success. For this reason, Adorno argues that the music industry produces music in an “industrial” way--popular music is centralized in its pattern and modifies some characteristics to seem “individualistic.” Though Shape of You and No Scrubs contain different keys, tempo, and of course, lyrics, they both rely on a chord progression of i-ic-VI-VII in a common time (MusicNotes, 1 & FindSongTempo, 1). Shape of you takes advantage that the audience is accustomed to listening to the same pattern and it is modified to fit the current era and thus, result in a significant monetary income.

According to Theodor W. Adorno in The Culture Industry: Enlightenment as Mass Deception, the culture industry is the entertainment business. “The whole world is made to pass through the filter of the culture industry” (1113). While people are consuming products from the entertainment manufacturers “with alertness even when the customer is distraught,” real life is not becoming indistinguishable from the movies (1113). The majority of consumers are able to distinguish products from the entertainment manufacturers such as movies, TV shows, radio and books from reality.

Theodor Adorno (1903-1969) was a member of the Frankfurt School at the University of Frankfurt in 1923 (Longhurst, 1995:4). Adorno was notably influenced by Marx’s critique of capitalism, Freud’s psychological repression studies and Weber’s theory of rationalism (Goodwin, 1990). Adorno develops a critique of popular music from a critical theory derived from Marx and adopts this

Martín Barbero’s framework fails in three main dimensions. The first one is that collective actors constitute the main assumption. So, how can we think from his perspective in a social, cultural, and communication field highly fragmented”, asks Santa Cruz. “In its harder meaning, the idea of cultural appropriation appeals to collective subjects” and not to an individual cultural experience or how this has been considered in cultural studies linked to consumption and marketing. The assumption behind the idea that people re-signifies and re-appropriates his or her cultural experiences and practices, is that there is a collective, a social, process. Under the current fragmentation of daily life and the segmentation of cultural practices, exclusively understood as a consumption use, stressed Martín Barbero’s critique.

In this article, Peterson and Berger show how the organization of the popular music industry affects the music that America hears.

Adorno and Horkheimer’s essay “The Culture Industry: Enlightenment as Mass Deception” (1944) describes culture industries, such as film, radio, and magazines, as ideological mediums of domination that reduce consumers into passive subjects. As members of the Frankfurt School of Critical Theory which critiqued post World War II Western modernity, Adorno and Horkheimer viewed the culture industry’s standardization and mass production as mechanisms of control under Capitalism, an economic system meant to maintain power among the wealthy. Similarly, Warren Susman’s essay” The People’s Fair: Cultural Contradictions of a Consumer Society” highlights the 1939 New York World’s Fair as a commodity meant to piece the public into a part of a

Entertainment franchises have become the most valuable economic function of the entertainment industry in modern times and there is a lot to explore in respect to this multidimensional monopoly. Along with the multifaceted nature of these organisations, numerous legal implications emerge.