How the E-commerce Companies Interact, Attract and Retain Customers

This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other Telecommunication networks.

Electronic Commerce in short known as E-commerce. E-commerce is the business or commercial transaction which transforms information in internet. E-commerce which is buying or selling any products or services in Online using internet. It is Electronic mediator between the customer and the organization. The main aim of E-commerce is to provide secure transactions for the customer

E-Commerce:conduct the business transaction electronically via Internet,including electronic trading market, Internet marketing, online transaction processing, electronic data interchange (EDI) etc.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Electronic commerce or e-commerce is the buying and selling of products and services via the internet. Nowadays the thought of living without e-commerce seems complicated, unfathomable and inconvenience for many. Internet and the virtual companies are changing traditional economic way and making competition ever fiercer than it has ever been in the past.

The full form of e-commerce is electronic commerce. E-commerce is an advanced technology related with commerce and computer. Commerce solutions are more than just handling the business transactions. To manage, organize and performing these business transactions for various products and services online, then there is a need of computer with an internet connection. In simple words the process of doing business online is E-commerce. Whether it’s buying and selling tangible products, stocks, bonds, services or various household things. E-commerce covers a vast amount of transactions of B2C and B2B on the web through internet. It consists of E-retailing, electronic data interchange (EDI) and electronic fund transfers (EFT). In the electronic world consumers are now able to use internet for the number of reasons such as online banking, research, communication and even for shopping. The

The buying and selling products via Internet is called “E-Commerce”. Additionally E-commerce means “Electronic Commerce” and which term is also used for “selling on the internet” or “online shopping”. There many categories which e-commerce includes into a single platform. For example online funds transfer, internet marketing, electronic data interchanging, supply chain management, online transaction processing, and data collecting.

With the development of society, e-commerce, a new type of business in Marketing emerges. It stands for Electronic Commerce. Rayudu (2009), the author of E-Commerce: E-Business, states that “E-commerce is a selling and transfer process requiring several institutes. It is a systematic and organized network for the exchange of goods between producers and consumers. The Net embraces all those related activities which are indispensable for maintaining a continuous, free and uninterrupted distribution and transfer of goods.” However, both the advantages and disadvantages exist in this new business type. (p. 1)

E-commerce is short for Electronic Commerce and over years there are different definitions of it. Since e-commerce is identified diversely by various scholars, many researchers normally used the term e-commerce based on their research scope. In this study, the definition of e-commerce provided by Turban, Lee, King, Mckay, and Marshall is adopted since it is simple yet comprehensive. According to Turban et al. , e-commerce is " to the process of buying, selling, or exchanging products, services and information via computer networks, including the Internet” (Turban et al. ,2008; p. 4). When e-commerce is implementation successfully, it can provide companies with a wide range of chances for improving some important business activities, for example, trading relationship, exchanging information, co-ordinating logistics and communication through regional or global supply chains (Humphrey, Mansell, Pare, &Schmitz, 2003).

The use of as a channel of promotion management in the developed world had gained rapid growth in the past two decades. Since the introduction of the World Wide Web (WWW) and development of browsers, the internet has become a popular platform for commercial transactions. The business world has become extremely competitive and there is a need for businesses to adopt new technologies in order to be competitive. The main difference between internet based marketing and ordinary marketing is that the internet is founded on abundance while the real world business is based on scarcity. The introduction of internet based business or electronic commerce offers vast and unique opportunities to businesses which are able to compete in the same level with every other business.

With the notable new technological wave surrounding the use of internet, e-commerce can be argued to being in the early phases. There is increased competition in the e-commerce business and in the future there is high demand for new ways of trading and marketing over the internet, this can be possible by the use of different domains of e-commerce . The future e-commerce perspectives are the emergence of the quantity to quality tendency becoming popular as globalization takes its roots globally. In the future focus will likely be made on building efficient and profitable relationship between the stakeholders of the identified e-commerce market segments . Consumer behavior is an important aspect of the expected e-commerce boom in the future. Online retailers are expected to upgrade improving their e-commerce capabilities integrating with other new strategies. Therefore e-commerce has a long way to go before reaching its future

After a successful IPO, the electronic commercial (E-Commerce) colossus Alibaba boasts a world-class market capital of $231.4 billion according to the FORTUNE magazine [1]. With the huge success of Alibaba’s IPO, E-Commerce is considered as one of the most important and promising business in world. Then what is e-commerce? It is commonly exchanging goods or services via Internet. Today you can get all retail brands via their online presence and even private goods. Moreover, e-Commerce also includes business-to-business (B2B) transactions between manufacturers and suppliers or distributors or other business parties.

Electronic commerce (e-Commerce) describes the process of buying, selling, transferring, or exchanging products, services, and/or information through computer networks, principally the Internet (Turban et al., 2004). It is also refers to the process by which commerce is carried out using electronic means to conduct transaction between businesses, customers, individuals etc.

Electronic commerce, commonly known as e-commerce, is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices social media, and telephones as well.

Electronic commerce (e-commerce) has been defined in different ways by different researchers. Schneider and Perry (2000), characterize e-trade as business actions directed using electronic information transmission by means of the web and World Wide Web. As per Turban, King, Lee, Warkentin and Chung (2002), Electronic business is a procedure of purchasing and offering items, administrations and data utilizing PC systems and the web. Gibbs, Kraemer & Dedrick (2003) characterize e-commerce as the utilization of the web to purchase, offer, or bolster items and administrations. In this study, e-trade involves the utilization of the web for purchasing and offering items or administrations.