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How to Hard Rock Cafe Success

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Hard Rock Café is a success story in operation management. From its very first London pub in 1971, after 39 years of existence Hard Rock café continued expanding and succeeding in many different countries. This paper will discuss how the 10 decisions of the Operation management were made on Hard Rock Café as well as operation management challenges and opportunities confronting Hard Rock Café when considering an expansion of its business in Hanoi.

1. Critically evaluate the operations management strategy of Hard Rock Café as described in the attached case materials.

With the mission:

To spread the spirit of Rock ‘n Roll by delivering an exceptional entertainment and dining experience. We are committed to being an important, …show more content…

Focusing on tourists and people who love music therefore demographics, visitor market, transportation, restaurants/night clubs and political risk are emphasized factors for researching to make sure that Hard Rock Café is located in a convenient place for their potential customers. The analysis also helps them have a long term investment in each Hard Rock café. Every opened café is a result of an extremely careful decision after investigating the target markets, the proper places and considering the future success in a long period of time. Therefore, location contributes a crucial role in expanding Hard Rock Café popularity to world-wide nowadays.

The layout is also another important decision that management has to make, and they did really well. The kitchen is set up to be not just only a normal kitchen but also a comfortable working space for all the staff. The kitchen flows are designed in order to make sure that the chief, waiters and waitresses have enough space to do their work. The bar and restaurant are designed to bring the highest income for Hard Rock Café. The installation of lighting, sound, screens, music and circulation paths is in order to praise memorabilia and as a result, customers are convinced to buy souvenirs naturally. In fact, the retail shops produce about half the company’s profit and they are always displayed at eye-catching areas such as within the restaurant space, flow and work

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