How to Write Research Brief

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HOW TO WRITE A RESEARCH BRIEF

BPRI Guidelines

CONTENTS

Introduction What information should I include? – Background to the project – Business and Research Objectives – Target audience – Approach – Deliverables – Timings – Budget – Project Team – Next Steps

INTRODUCTION
This document has been produced by BPRI to help clients write effective briefs for research agencies – We have developed this in response to a number of requests we have received from clients for advice.

There is no right or wrong way to write a research brief; however, following these guidelines will help to ensure: – You as the client have a clear view of what is needed from the research – Internal parties have a clear view of what the research can
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What does success look like? – Would a presentation or debrief workshop be the most useful way of disseminating findings? – Will you need a series of presentations for different audiences? – Will you require an interim debrief or an executive summary? – Do you need feedback in a very succinct format to facilitate a quick decision? – Do you require any specific outputs – e.g. multiple printed copies of presentations/reports, data tabulations, SPSS data files, an online portal to host the deliverables?

The BPRI Group

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WHEN DOES THIS NEED TO HAPPEN?
One of the most important factors to include in the research brief is timings. When are interim and/or final results required? Do you need to meet key internal or external deadlines? Are these fixed? – this can influence choice of methodology/approach and sample sizes – It has a major bearing on reporting formats – It also allows the agency to assess capacity and their ability to resource the project effectively – Clients should be aware that complex studies, particularly those involving international markets require several days turn-around time for proposal design and cost estimates. If in doubt, ask your agency for advice.

The BPRI Group

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WHAT IS YOUR BUDGET?
Most agencies prefer that clients give some indication of budget so that a research programme can be designed within that budget range – This

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