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How to Write Research Brief

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HOW TO WRITE A RESEARCH BRIEF

BPRI Guidelines

CONTENTS

Introduction What information should I include? – Background to the project – Business and Research Objectives – Target audience – Approach – Deliverables – Timings – Budget – Project Team – Next Steps

INTRODUCTION
This document has been produced by BPRI to help clients write effective briefs for research agencies – We have developed this in response to a number of requests we have received from clients for advice.

There is no right or wrong way to write a research brief; however, following these guidelines will help to ensure: – You as the client have a clear view of what is needed from the research – Internal parties have a clear view of what the research can…show more content…
What does success look like? – Would a presentation or debrief workshop be the most useful way of disseminating findings? – Will you need a series of presentations for different audiences? – Will you require an interim debrief or an executive summary? – Do you need feedback in a very succinct format to facilitate a quick decision? – Do you require any specific outputs – e.g. multiple printed copies of presentations/reports, data tabulations, SPSS data files, an online portal to host the deliverables?

The BPRI Group

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WHEN DOES THIS NEED TO HAPPEN?
One of the most important factors to include in the research brief is timings. When are interim and/or final results required? Do you need to meet key internal or external deadlines? Are these fixed? – this can influence choice of methodology/approach and sample sizes – It has a major bearing on reporting formats – It also allows the agency to assess capacity and their ability to resource the project effectively – Clients should be aware that complex studies, particularly those involving international markets require several days turn-around time for proposal design and cost estimates. If in doubt, ask your agency for advice.

The BPRI Group

10

WHAT IS YOUR BUDGET?
Most agencies prefer that clients give some indication of budget so that a research programme can be designed within that budget range – This
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