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Sponsorship is a cash in-kind fee paid to a property normally in sports, arts and entertainment in return for access to the commercial publicity associated with that product. For example a company may provide equipment for a famous athlete and ask in exchange for its logo to appear on its clothing and other assets in order for the company to receive brand recognition.

22. Which type of sponsorship platform would be more appropriate for larger, national companies with large financial resources?

Corporate sponsorships bring a couple of financial benefits to cash-strapped schools. These sponsorships can provide better equipment, new textbooks, and improved school supplies to schools that need it. At Austin High School, corporate sponsorships would enable our school to provide better uniforms and microphones for choir and to provide many essential supplies needed for art and it also gives a way for schools to get more money from corporations whenever they need it. Corporate sponsorships can provide upgraded computers and technology to students and can upgrade or create new

The organization’s performance is very valued and the community is willing to support by hosting a three day event for which monetary support assist with expectation of continued future

Sponsors are organizations or people who offer various types of assistance to other groups of people or organizations. Sponsors also gain either directly or indirectly from their activities. For instance, through sponsorship they create more awareness for their products. This is because most interested parties tend to know more about the sponsor product. This practice is mostly done in sporting activities and other entertainment facilities that require funding or some fee to access the property.

I will provide data and information regarding the Return on Equity (ROE), which shows growth of

Sponsorships are one of the most important parts of a nonprofit organization. Sponsorship helps other provide for smaller businesses that are being funded by the state. Also Sponsors do tend to come up with a payment plan involving how payments are arranged. "Corporate Sponsorship support is a payment by a business to a nonprofit to further the nonprofit 's mission that is generally recognized by the nonprofit with an acknowledgement that the

audience to specific sports (Arun, 2004). In general, sponsorship holds a unique position in the

Harvard business school has launched the HBS Business Plan Contest for its sixth year. Henry Tam a second year MBA student at Harvard was looking for a business opportunity to join the contest and came across MGI’s ad. Henry’s initial meeting was with Igor T, a Russian musician who founded the company. In this initial meeting Henry learned about the founding members and the product. As the team continued to meet, the group got larger totaling seven interns and company cofounders. The team members came together to create a business plan that would be presented to a group of experts and venture capitalist. Winners and runner-ups would have the opportunity to win over $60,000.00 in prizes. The intent behind the contest is to provide students with real experiences and perhaps real business opportunities. The MGI team consisted of the following member’s:

In many locations, there is an added incentive of tax relief for a business to remain in a community. Events over the past several years prompt revisiting social responsibility of corporations such as the thousands of unemployed as a result of downsizing; maladjusted auto air bags injuring and killing infant passengers; tobacco industry's covering up addictive chemicals used in the production of cigarettes; Prudential Securities inflating the cost of stock for personal profits; and discriminatory hiring and promotions at Texaco Oil. Although these are reasons for recasting the terms of the contract to prohibit business activities that are unambiguously injurious, there may also be good reasons for restricting positive duties of corporations in society that are ambiguously beneficient. For while some corporations have breached the contract, others have embarked on projects that manifest a concern about the cultural and educational endeavors of institutions. It is not unusual to hear of corporate sponsorship of musical events, theatrical performances, scholarships, research grants, and the latest trend, providing sufficient subsidy that earns companies the right to have their name on sports arenas and stadiums (Boston's Fleet Center, Buffalo's Marine Midland Center, and Montreal's Molson Center). This gesture of civic good will has intensified as it extends to an institution upon which the influence may not be so

Source: Advertising Associations Driving forces behind sponsorship 's development The dramatic growth of commercial sponsorship as a marketing activity is probably due to the following

Obviously, sponsorships are one of the biggest ways to generate revenue. You would have sponsors from not only worldwide known names but from foreign country businesses. It makes up to fifth of the total revenue.

Sponsorship and its associated rights have grown in the last three decades to create what is today, a full time industry. Fundamental to all sporting games and associations, O’Sullivan and Murphy, 1998, give an indication into its express ride to the top of the marketing pyramid; “The growth of commercial sponsorship has been perhaps the most striking development in marketing communications over the last two decades”. As the need and competition for sponsorship has grown and developed, so too has to the need to compete for and secure sponsorship rights (Hoek and Gendall 2002). This increase in demand and competition gives way for the emergence of what is collectively known as ‘Ambush Marketing’.

If there is one thing that no one in modern society can get away from, it is advertising. Advertising is seen everywhere, from highways, to apparel, to television, to sports. Whether you like it or not, it has become a part of our culture. Schools, sports teams, and many other community organizations often rely heavily on sponsorship to be able to offer their service. In return, most sponsors ask for one simple thing: advertising of one form or another. This, contrary to the belief of many citizens, is actually a very good thing. Sponsorship opens doors that never would have been available to a school without it, and it promotes private businesses, which are an incredibly important part of the economy.

For sponsorship management to be successful they must show the sponsor that you value them, proving to them the value they get from the event and positioning the value for the same event next year (if required).