Hp & Disney Alliance

2005 Words Mar 20th, 2013 9 Pages
Strategic Analysis on HP-Disney Alliance

Introduction
On October 9th 2003, Walt Disney Company, an international entertainment and media enterprise, and global technology provider Hewlett-Packard (HP) declared a ten-year strategic alliance for the purpose of developing innovative technologies and promoting Disney consumers’ experiences. The arrangement was achieved by jointly disclosing “Mission: Space” ride, which had been collaboratively designed and developed by HP and Disney employees for several years, reported by Business Wire (9 October, 2003). “Mission: Space” was located in Walt Disney World Resort at Epcot theme park, Florida, including the following activities: Space Pavilion, Space Attraction, Space Advanced Training Lab and
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On the other hand, HP provided Disney with information technology support and technological products that help to build up the projects. Apart from the personal computers, web servers, relevant software and 13,000 printers offered by HP, it cooperated with Disney to develop “Ears to the world”, which was a handset for non-English speaking consumers (Banke, 2003). As pointed out by Carly Fiorina, HP CEO, ‘every process is being digitized right now, every physical analogue process will become a digital one – every last one, and the alliance will focus on the creative process and content delivery’ (Sutton, 2003). It is obvious that all HP and Disney desired for the alliance is the combination of traditional Disney elements and new information technology.

Alliance Management
HP and Disney started their relationship 73 years ago when Disney purchased oscillators for the movie “Fantasia” in 1939. Clarke and Columnist (2003) believed that now it was the power behind Disney that made HP offer ’13,000 printers, 10,000 servers and 70,000 personal computers to Disney’. They also estimated that of the USD 100 million cost on Mission: Space, HP will pay almost USD 50 million according to its 10 – year contract. So in the alliance each party negotiated to contribute equally on capital. Reported by Business Wire (11 September, 2007), Michael Mendenhall, who had been working in Disney as an executive for

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