Hrm 533 Course Project Case Study

Decent Essays
As CEO of AMC, my initial goal would be to create a product that can’t be replicated with in-home technologies. I believe we hit the nail on the head by adapting our theaters with “4-D” technology. This means submersing the viewers with a 3-DS picture, and adding physical features including scents, rain, wind, etc. Although it exists in a few standalone theaters, no chain has migrated towards this and would provide us a massive competitive edge. AMC would become the place consumers experience a movie, instead of merely watching. The second product would be a totally new ballpark, and that is video-game tournaments. Currently, they are typically held in school cafeterias or cramped back-rooms, but by simply hooking up a console to our projector,
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