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The airline currently known as JetBlue airlines was created in 1999 by Utah entrepreneur David Needleman with the goal of bringing humanity back to the airline industry. Needleman started an innovative airline called Morris Air, and was the first airline to successfully utilize a ticketless reservation system, and the basic structure was to provide consumers with excellent service but low fares. This airline reported making over 20 million in profits in 2003, but decided to sell this new airline to Southwest airlines, and signed a five year no competition agreement (JetBlue airlines, 2008). The design of the new JetBlue airline would use aircraft with one cabin class, and incorporate an in flight entertainment system with over 24 satellite television channels and web services, as well as movies in the headrest of every seat. The choice was also made not to serve meals, but offer gourmet chips and refreshments. The cabin also offers larger leather seats with increased legroom, larger overhead bins, and JetBlue was one of the first airlines to convert to a cashless system for drinks and food. The company began flying in 2000, with only two leased Airbus A320’s, and its first route was from New York’s John F. Kennedy airport to Ft. Lauderdale, Florida. The airline was given 75 takeoff slots in JFK airport, and has been working there way up to one of the most successful airlines. The airlines goals were to beat their competitors by 65%, and increase the positive

JetBlue Airways was incorporated in Delaware in August 1998 with its headquarters based out of Forest Hills, New York. JetBlue’s main hub is based out of JFK airport, in New York City. JetBlue is a low-cost domestic airline in the United States that has an interesting combination of implementing its differentiation and low-cost strategies. It grew to become the 11th largest player in the airline industry in a span of six years. The airline was founded by its current CEO, David Neeleman, in February of 1999 under the name of NewAir. JetBlue intended to offer low fare flights designed to increase demand. Despite its low fares, the company stood out from other airlines due to the unique products offered by it. The products that were offered were; new aircrafts, leather seats, reliable operating performance, 36 channels of Live TV and movie selections from Fox In-flight at every seat .JetBlue was launched with a huge amount of capital, expert personnel in key positions and brand new planes leading to rapid growth as its customers increased in a bid to escape steep fares and frequent delays experienced by major airlines. It took Neeleman thirty months of planning to get New Air in the skies. Talented executives were brought in from other airlines and some executives brought in from Southwest since The Company’s operation was similar to Southwest since they shared similar ideas and concepts.

JetBlue Airways Corporation is an American low-cost regional airline company headquartered in Long Island City, New York. JetBlue Airways Corporation is a public company that is traded on the NASDAQ stock exchange under the ticker JBLU. According to Yahoo Finance, JetBlue operates in the Services Sector and Regional Airlines Industry. JetBlue’s main base is at John F. Kennedy International Airport, in Queens, New York. As of October 2013, JetBlue serves 84 destinations in 24 U.S. states and 12 countries throughout the Caribbean, South America and Latin America. As of December 31, 2012, JetBlue had approximately 12,124 employees.

Before going public in 2002, JetBlue has outstanding advantage in the whole industries. Because of the good performance by management team (CEO: David Neelman,President and COO: David Barger ,CFO: John Owen), JetBlue provided good services which include new aircraft, leather seat, free live TV at every seat and high

JetBlue Airways Corporation is one of the few American low-cost airline and the 5th largest airline in the United States. JetBlue carries more than 35 customers each year to 96 cities in the U.S., Caribbean and Latin America with an average of 925 flights. JetBlue Airways Corporation is a publicly traded company. The top 5 shareholders are Dave Barger, Joe Clinton Peterson, Robin Hayes, Mark Powers and Frank Sica accordingly. Dave Barger is the largest shareholder with approximately 860, 000 shares as of March 15, 2015 and the former chief executive officer (CEO) of JetBlue. Joe Clinton Peterson is the second largest shareholder with roughly 610,000 shares owned. Peterson, is the CEO and founder of Peterson Partners LP, a private equity firm. Robin Hayes, is the current CEO of JetBlue having replaced Barger in 2015 and he also sits in the company’s board of directors. Hayes, position owned 360,000 shares as of July 6 2016 making him third-largest shareholder. Mark Powers’ is JetBlue’s chief financial officer (CFO), his position nearly 190,000 shares the fourth-largest shareholder. He has been with the company since 2006 following his appointment as JetBlue’s treasurer. Frank Sica, has been the Vice chairman of JetBlue’s board of directors since 1998. He approximately owned 91,000 shares as of February 21, 2016 making him the fifth-largest shareholder. JetBlue Airways headquarters, 2701 Queens Plz N, Long Island City, NY 11101 is the location of the world headquarters.

During the incubation period of JetBlue Airways Corp., President and CEO, David Neeleman, realized he was entering a market full of competition from all angles while resisting an economy that was, in a short period after, lagging do to a war and a homeland tragedy. Hence, Neeleman knew it was either make or break time. Upon starting up in 1999, Neeleman had initially differentiated JetBlue from other "start-up" airlines with respect to his choice of aircraft: the European Airbus A320. The freshly and newly acquired JetBlue A320 seated 162 passengers, as opposed to its competitor's, the Boeing 737, capacity of 132 seats. Neeleman also based his choice of aircraft on the A320's fuel-efficiency, a well thought-about plan in today's soaring fuel prices, and cheaper maintenance. Hence, a completely different approach to acquiring aircraft for a start-up airline's fleet, as opposed to other start-up airlines'

JetBlue Airways Corporation (JetBlue), often called “New York’s Hometown Airline,” operates in the airline industry. It was incorporated in August 1998, began service in February 2000 and by the end of 2013 had grown to become the fifth largest passenger carrier in the United States based on revenue passenger miles. According to the JetBlue website (2014) in 1999, David Neeleman announced his plans to launch a new airline, “New Air.” By the end of 2000 JetBlue had reported $100 million in revenue and by 2001 it posted a profit (JetBlue.com, 2014). Headquartered in Long Island City, New York, JetBlue is one of the leading carriers in Boston, Fort Lauderdale, Los Angeles, Orlando, and San Juan (JetBlue.com, 2014). With over 30 million passengers and more than 300,000 flights reported in 2013, JetBlue is one of the only two airlines that have reported increasing numbers in flight and passenger volumes year after year despite the adversities that exist in the airline industry (Bureau of Transportation, 2014). JetBlue is a low-cost carrier airline with high-end amenities. There are many airline companies around the world and in the United State. In fact, there are nine major low-cost carrier competitors that currently exist and operate in the United States: Spirit Airlines, Southwest Airlines, US Airways/American Airlines, Delta, United, Frontier, Alaska Airlines and Virgin America.

The JetBlue Airways Corporation (JBLU), incorporated in Delaware in 1998, is the fifth largest passenger carrier in the U.S. based on revenue passenger miles. With an average of 800 daily flights, it serves more than 30 million passengers and provides flights to 82 destinations in the U.S., Caribbean, and Latin America (JetBlue, 2016). JetBlue’s operations are concentrated in the domestic market and generates 28% revenues from international routes. Its passenger revenues accounted for 91% of its total operating revenue. During 2013, JetBlue added seven new cities to its network. It also recorded operating revenue of $5.4 billion(Marketrealist,2016). Plus, it reached its highest net income of $168 million by increasing its diluted earnings per share by 30%, from $0.40 to $0.52, in 2012(Marketrealist,2016). The following chart below shows the current stock information on JetBlue.

JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices, and which would essentially create a new strand of business. Named JetBlue, Neeleman’s airline originally traveled to various cities around the United States, but has recently entered the international market by offering flights that reach countries such as Puerto Rico and the Dominican Republic. Since it is a customer oriented company, JetBlue makes ordinary flights into an extraordinary experience for its customers. With

Introduction JetBlue Airways is a passenger airline founded in 1999 by David Neeleman. Neeleman aimed to provide the customer with first-rate service at reasonable prices. In order to ensure this strategy, JetBlue had to recruit and hire the right people to complement its core values. The company encompasses five core values: safety, caring, integrity fun, and passion. JetBlue uses a targeted selection process to identify employees which fit the company values.

An integral part of the JetBlue® business model, in addition to low-cost and increased amenities, was a limited but strong capital base. The company operates and maintains a single type of aircraft, the Airbus A320. This model was found to be most reliable and fuel-efficient. Additionally, the fleet included high technology amenities for both the crew and guests (3).

JetBlue is an American airline company whose headquarter is located in the New York City. They are a low-cost airline who is rapidly growing in the Unites States. According to Wikipedia, “David Neeleman founded the company in February 1999, under the name "NewAir.” Many of their approach come from Southwest Airlines include low prices airfares. However, they differ in the amenities offered to the customers.

According to Dowling and Schuler 1990 (as cited in Greenidge, Alleyne, Parris, & Grant, 2012) recruitment is the search for and acquisition of potential job candidates in sufficient numbers and quality. Now, in an age where skills shortage and an ever increasing demand for them is no longer news, the importance of the recruitment process comes to the fore, to the extent of looking at this process now as the McKinsey & Company 1997 report (as cited in Macky, 2008) coins it as `the war for talent '.

Jet Airways is owned by London based businessman Mr Naresh Goyal and is a major airline industry based in Mumbai, Maharashtra. It is India’s largest airline according to market share which is around 27%. It operates over 400 flights in 71 locations (47 domestic and 24 international). The fleet includes Boeing 737, ATR 72-500s, Airbus A330-200, and Boeing 777-300ER. It acquired Air Sahara in 2007 and renamed it as Jet Lite. The major products of Jet Airways include tourist travellers to exotic locations, business travellers to commercial cities, packaged deal by tie ups and on board shopping.

External recruitment is concerned with generating a pool of qualified candidates through external sources of employment. Under it, following methods of recruitment are adopted.