Hrm - Sony Corporation

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Introduction In an economy that thrives thoroughly on technology and progression itself, there are many companies that have taken advantage of the opportunities that have been offered to them through science. Because of the continuous growth in technology, companies have been able to find ways to further their success by offering competitive products and service. One company, in particular, that has taken full advantage of this feature is Sony. This company alone has had tremendous success because of their strategic ways of thinking and their unbelievable talent in taking advantage of every ounce of new technology that is able to be utilized. But also by taking advantage of online commerce or e-commerce Sony has grown greatly. Sony is a…show more content…
Of course, just acknowledging a corporate mission statement on a piece of paper will not be enough in itself to alter the corporate culture, but there are examples of mission statements that have had a significant impact on corporate culture, depending on the approach of the company. We will look at two of the more prominent Japanese companies that have been struggling through the economic hardships of the past decade. When the company was founded in 1946, Mr. Ibuka created the Founding Perspectus, a document outlining the mission and values that he wanted his company to adopt. The first section was the “Purpose of Incorporation”, which was broken down into the following eight points: a. To establish of an ideal factory that stresses a spirit of freedom and open-mindedness, and where engineers with sincere motivation can exercise their technological skills to the highest level; b. To reconstruct Japan and to elevate the nation 's culture through dynamic technological and manufacturing activities; c. To promptly apply highly advanced technologies which were developed in various sectors during the war to common households; d. To rapidly commercialize superior technological findings in universities and research institutions that are
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