Hrm587 Part 4- (Communicating the Change- Due Week 6 Essay

In 1940 two brothers, Richard and Maurice McDonald, formed a burger bar in California which would over time become the largest fast food restaurant chain in the world. In his famous book, George Ritzer defines McDonaldization as “the principles by which the fast-food restaurant[s] are coming to dominate more and more sectors of American society and of the world” (Smith). Eric Schlosser, a prevalent author that writes about the fast food industry, reports a one hundred thousand dollar annual profit from McDonald’s towards the beginning of their establishment (Chew on This 30). With all the revenue and success McDonald’s has, it is rather surprising that they have made almost no efforts to improve the healthiness of their menu. A study done by

If we impact our surroundings to promote a healthy and active lifestyle then it will not only be easier for us to have a healthy lifestyle but also to pass on our lifestyle to our children. In today society it is so convenient to pick up fast fried food at the nearest pick-up window but this action is not convenient to our vitality. The reason that we consume junk food is because our taste buds are a tuned to sinking into a juicy burger, munching on fries, and slurping up milkshakes. In the past few years, there has been a public outcry for fast food companies to start offering and promoting healthy food options. This is why we see the Spicy Asian Chicken Salad at Chick-fil-a and the scrumptious apple slices at McDonald's. No matter what our environment is, we must be the change in our

I. IntroductionBecause of the omnipotence of fast food chains in America, when we feel the urge for an easy meal, Americans, in general, immediately look to the fast food nation for a quick suppression to their hunger. Because we live in a time-is-money society the most efficient means of hunger satisfaction is the almighty drive-through. Corporations spend billions of dollars advertising to enhance sales of their products. With American catching on to the lack of healthy food options in the fast food nation, fast food chains began campaigning healthier food such as their salads and fruit cups. However salads may sound healthy but a Southwest Salad with Grilled Chicken from McDonalds has 320 calories and 90 grams of fat. Where's the "healthy" in that. Now that Obesity is the second leading cause of preventable death in the U.S. we need to re-evaluate the importance of healthy eating. By increasing awareness of the

McDonald’s has been negatively publicized to be an unhealthy option. The food is perceived to be loaded with fat, sugar, salt and carb at a high rate. It has been disapproved by numerous people as being a promoter of unhealthy diet pattern especially for the young generation who are extremely obsessed with the ease of availability and cheaper rates. It has been blamed to cause weight gain among consumers. Due to these facts, the group of health conscious people avoid McDonald’s even after the healthier pickups introduction. (Kane, 2013)

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

Food companies spend less than 1% on promoting vegetables and fruits, but instead, they spent half the time on mainly fast-food restaurant items, also along with sugary beverages and cereal. American see an average of three to five fast-food ads per day. According to "Scientists Are Building A Case For How Food Ads Make Us Overeat." NPR, 29 Jan. 2016. Web. 28 Oct. 2016. A positive side where McDonald begins promoting healthy food and healthy lifestyle was in 2003 when they started a nationwide advertisement. McDonald had removed the supersize option by having a choice to put apple dipper and milk instead of French fries and soda in the children happy meal. Also, making meals for adults by introducing the bottle of water, pedometer salad, yogurt, new fruits, and low-fat option to their menu. This was the first time McDonald started promoting healthy lifestyle. However, the lack of meal discount is important. Most of the healthiest food in the McDonald's cost twice as more than a regular burger at McDonald's, and consumers with lower-income sometime can't afford the healthier choice. McDonald

In 2004, an independent filmmaker named Morgan Spurlock created the documentary “Super-Size Me,” which followed and recorded Morgan as he ate strictly McDonald’s food for exactly one month to let the public finally observe the true consequences of eating this horrendous chow. By the end of the precarious test, Morgan had gained twenty-four and a half pounds of fat, a thirteen percent body mass increase, and a cholesterol level of 230. Also, he experienced mood swings, sexual dysfunction, and fat accumulation to his liver. It took him fourteen months to lose the weight gained from his experiment. So, by replacing McDonald’s with a restaurant that is recognized for its healthier menu, you could not only lose weight and indulge yourself in a fit lifestyle, but also lose the addiction to the substantial amounts of Monosodiumglutemate (MSG) and aid the new norm that is spreading across our fat state.

In Marion Nestle’s blog post, she discusses how McDonald’s is rejuvenating their menu to meet consumer demand. This is to exclude the use of artificial preservatives from some products, high fructose corn syrup in patties, and include antibiotic-free chickens. McDonald’s is also going to be switching to burgers that are 100% beef, eggs that are cage free and freshly cracked, and espresso beans that are Rainforest Alliance Certified. She’s impressed with the strides they are making

The marketing objectives that Mc Donalds would like to attain using the plan’s term is to be the world best fastest service restaurant for customer experience. Other than that , McDonald’s is committed to retain and develope the best food products in the quick service restaurant market. In furtherance to deliver this, the company has made several number of commitments to food safety and nutrition.

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address

Here are some changes that McDonald’s implemented as a response to critique its unhealthy foods to give consumers more choices and healthier alternatives. Such initiatives include:

A combination of tender, juicy breast meat grilled to perfection, served with crisp iceberg lettuce, juicy tomato and vinaigrette dressing on a toasted whole grain bun. This represents a low-calorie food choice at McDonalds, an example of how Public Health practices continue to influence how we eat. Throughout history, advances in food science and technology have played a pivotal role in making food safer and healthier for an ever evolving society. Today, we have much greater access to an abundant, diverse food supply that is largely safe, convenient, nutritious, flavorful, and less costly than ever before.

Obesity is probably the most significant issue facing the McDonald’s Company today. The corporation has been severally blamed for the menace due to its wide range of junk foods. As the world’s largest fast food company, it has become a target of most health related films such as Super Size Me. This is because the public blames the company for failing to give nutritional information concerning the items on its menu (Baron, 2010).

First of all, we will touch the field of food health. In this situation, McDonald’s as the world’s leading fast food company has inevitably been first in the firing line. The problem in obesity and health eating has confronted the

The consumers and nutrition advocates didn 't want the company just to follow the letter of the law. Those changes that McDonald’s made were small and useless. They wanted the company to focus on the nutrition of food. Sara Deon, spokeswoman