Hsbc Bank Report

Targeting is a method of examining the market segments and follow all or any of the following 3 types: undifferentiated, multisegment (differentiated) and concentration (niche) (Palmer, 2009). Selfridges’ products diversity means its target include both men and women aged >25 years belonging to the high-income group whose interest is fashion and luxury. Thus, Selfridges’ targeting can be said to be concentration (niche); however, due to its prime locations, Selfridges also attracts general public including families, singles and tourist. Therefore, in that aspect, its targeting strategy is differentiated.

(b) diversified its product portfolio; extend target customers and meet the variable needs of customers.

The following report will further examine the RBC Royal Bank brand, critically examining two promotional examples and how it uses IMC tools and channels to achieve their positioning. RBC Banking has successfully positioned itself as a friendly, approachable bank successfully reaching out to people who are in a more established stage in their life. This older demographic consists of people or couples who are ready to buy a house or attain a mortgage, going to make a large investment or looking to invest. Despite a more older generation as their primary target audience, they have made significant efforts to appeal to Millennials with targeted advertisements and promotions. As previously in the Positioning Analysis, the connection between

This type of training is provided away from workplace in order to minimize distractions and encourage trainees to pay full attention. It includes lectures, case studies and simulation…

With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.

3. How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Database Marketing?

The analysis was made on the annual report for the year ended 30 June 2009, of the company “JB Hi-Fi Limited” which is one of the largest retailer chain groups for home consumer products such as consumer electronics, electrical goods, software including music, games and movies. The company is operating with 123 stores (106 Branded JB Hi-Fi) spread across Australia and New Zealand, who’s head office is in Chadstone VIC 3148, Australia.

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

The first pillar, target market segment is essentially the discovery stage. The point of this stage is to determine whom the company is serving and to whose needs their product needs to be tailored. Some contributing factors in determining the target include demographics, psychographics, and other important characteristics. In the case of United Commercial Bank, their main target market is clear, the

HSBC UK retail banking comprises two customer groups , personal Financial services (‘PFS’) and commercial banking(‘CMB’). UK personal Financial Services provides current account, savings , personal loans , mortgages , cards, financial planning, as well as life and general insurance to UK personal customers through a variety of distribution channels under various HSBC brands, including First direct, Marks and Spencer money and partnership card.

The Right Target Market One of the most important marketing functions for a firm is finding

In a traditional company setting, the Human Resource department (HRD) generally would look for training programmes for

Training and development activities include: Inductions, Health & Safety training/law, organisation and delivery of training courses, structuring appraisals & Personal Development framework, holding, recording and updating training information and managing training budgets.

target markets with respects to that product. For this reason, in this report I picked