Essay on Hsu Hua the End of White America

1095 Words5 Pages
Sarah Thompson
Dr. Campbell
English 101
April 22, 2013
The End of White America
Hua Hsu is the author of “The End of White America’” and also teaches in the English Department at Vassar College. He’s known for writing about music, sports and culture. Many of his articles have appeared in magazines such as The Village Voice, The Boston Globe, The Atlantic and The New York Times.
In his article “The End of White America?” Hua Hsu attempts to convince the reader that demographic shifts, immigration and the increase of interracial marriages have resulted in the “beiging” of America. He supports this view by citing Census Bureau data and marketing research used by advertising conglomerates to create ads designed to appeal to the majority
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He states that online social marketing networks have provided the media for exposure to a global audience and has bred an unprecedented cultural confidence in its black originators. No longer do people of color have to strive to be identified as white to afford the opportunities that were associated with being white (e.g., better paying jobs, education, homeownership, etc.) to change their socio-economic status in life. White is no longer a threat or an ideal. The rise to mega wealth by people of color or ethnicity through sports and music has enabled them to move into social circles previously occupied by only the privileged upper white class. Minorities and immigrants no longer care about assimilating white American culture and behavior but are remaking culture in the image of white America’s multiethnic, multicolored heirs. Again, Hsu identifies this as a shift of white power and incorporates alarmist statements into his article such as warning that “colored migration is a universal peril, menacing every part of the white world.” He uses the election of Barack Obama as an example of the gradual erosion of “whiteness” in America and refers to whiteness as the touchstone of what it means to be an American.
Moreover, Hsu states that people in America today no longer see being white as an advantage but as a cultural void and surmises that liberal white people are coping with this change by divesting themselves of their whiteness and

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