Hubbardee Foods Case Study Assignment

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

After evaluating the Super Project for General Foods, the two main things that management needed to address were the relevant incremental and non-incremental cash flows discussed below and incorporate the NPV and the net cash flows (yearly) to make a decision on whether to accept or reject the project. The start-up costs were determined by splitting up the costs of $160,000 in 1967 and $40,000 in 1968. To calculate the yearly cash flows, I used year 1 through 10, and the gross profit was calculated by subtracting out relative cash flows and the before tax depreciation. The NPV of $169,530 is positive for the 10% discount rate, which is less than the IRR of 11.4%.

This paper is intended to explore the work ethic and value of Trader Joe’s as a company and their employees. Hands-on top managers have always been insistent in the company. Now, CEO Dan Bane created the values to reflect on the original traditions of its founder. When reading through the accomplishments of this grocery store, I was pleasantly surprised that they have managed to keep their integrity during their growth. Being a customer at Trader Joe’s myself, I find myself thinking about all the good experiences I have had every time I visited the store. Trader Joe’s has grown from a “mom and pop” grocery to a worldwide chain. Their integrity for selling a good product at a good price with great customer has proven them to be one of the grocery stores to be in high completion with other retailers in their genre. Their focus on giving their customers the options of different goods and the smiling faces of their friendly employees has risen them to a higher level of grocery shopping.

Ottawa Valley Food Products (OVFP) is a company which manufactures and distributes low calorie and diet food items. The employees at OVFP consist of 100 production workers and 18 management and support staff. R J Jennings is amongst these individuals and has worked for OVFP for 31 years. Even though he is able to retire, Jennings does not wish to do so any time in the near future.

What do you understand from the movie about why Monsanto is able to sue farmers for something as basic as saving their own seeds? What is your response to this kind of corporate prosecution of farmers?

Marketing research is important for all companies. A company must research the areas they hope to expand and know if they can be successful in that area before they ever decide to open up a new store. Marketing research will inform a company what will sell and what will not sell in an area and the main focus of a company should be researching the customers in the area and knowing competitive intelligence. If a company uses great marketing research it will give them the best chance to put together a great marketing plan and be successful. Kudler Fine Foods is a company that has been around since 1998 and currently has three different stores in the San

Kraft Foods established in 1903 has been in existence for over a century and is a household name. It's a company that when spoken of a thought of Mac-n-Cheese or dairy products come to mind but it is so much more. This organization has progressed dramatically over the years buying over other companies, improving existing brands, and introducing new product lines. Today, Kraft Food products include beverages, cheese, dairy, and snack foods. How has Kraft been able to thrive? Is it because they are striving to ensure that their Mission, Vision, and Values are easily understood and achievable?

Food Inc. opens in an American supermarket and draws attention to the unnatural nature of year-round tomatoes and boneless meat. It pulls aside the curtain that is concealing the truth about food from the consumer. After the brief intro, the movie shifts its focus to the topic of fast food and its impact on the meat industries. Fast food virtually started with McDonald’s. When they decided to simplify their menu and hire employees that repeated one task over and over for minimum wage, the result was the fast food phenomenon that swept the United States, and then the world. Today, McDonald’s is the largest purchaser of beef and potatoes in the United States, and is one of the largest purchasers of pork, chicken, tomatoes, and apples. Though

Foods Fantastic Company is a public company which mainly operating regional grocery store in Maryland. This Company relies on application programs, such as bar-code scanner, to entre sales to the system. The FFC majority depends on the computer system to run their business. Based on this situation, the Information General Controls review is necessary for this company as the reason that ITGC is the foundation of every categories of the internal control.

From time to time, corporate executives encounter ethical dilemmas that seem rather challenging. In this text, I concern myself with an ethical dilemma faced by the top leadership of Nutritional Foods Inc. In so doing, I will amongst other things explain (in detail) the actions I would take were I to find myself in a similar scenario. I will also explain not only the reasoning behind my actions, but also the results I would be expecting.

The Johnsonville Sausage Co. (A) case study from Harvard Business School is about Johnsonville Sausage Co, a sausage manufacturer and wholesaler in Johnsonville, Wisconsin. As the company grew over time, the president of Johnsonville Sausage Co., Ralph Stayer, faced many big problems in his organization. After Stayer listened to a lecture about how managers could change their philosophy and style of management from Dr. Lee Thayer, a professor at the University of Wisconsin, Stayer thought about his organization and found out that the problems in his organization were the result of the way he managed his

After a thorough analysis of Apollo Foods business situation, a decision plan regarding the launch of a new chocolate product for its new branch acquisition Montreaux Chocolate USA has become clear. This decision plan is based on the following key challenges and marketing issues that need to be addressed. These challenges and marketing issues can be best summed up by a decision on what brand the product will be home to, whom the product will be marketed to, the ingredients and formulation of the product, the packaging of the product, can the product perform well enough in a sales forecast plan to exceed a $30 million dollar hurdle rate, and finally to launch or to test market the product. After reviewing Apollo Food’s data, their market research findings, and sales forecasts. A decision plan that addresses all of the key issues and marketing points has been created and will be

This strategic plan has been developed by the Sixers Consultant Agency group in order to provide a road map for supports, services and organization development to the management of Grace Kennedy Foods over the next Five (5) years (Hansen, 2008). The Board of Directors, Managers and staff will meet quarterly as it relates to the progress of the relevant divisions and provide reviews and update the plan annually (Ecdus.org, n.d.).

Golden Valley Foods, Inc. is a 127-year-old company that prepares packages and sells canned and frozen foods which include fruits, vegetables, pickles and condiments. Golden Valley has more than 30 processing plants in operations and annual sales of approximately $650 million. Much of Golden Valley’s management staff comes from their parent company with the previous president saying “The influence of our old parent company is still with us. As long as new products look like they will increase the company’s sales volume, they are introduced. Traditionally, there has been little, if any attention paid to

General Mills, as one of the Big Three companies that focused on diversification of consumer goods on cereal division, restaurant chains and packaged consumer foods. In 1994, the cereal industry was profitable and had been one of the most concentrated industries overall historically, and the big Three company had a dominant position in this industry. However, the problem was although the high profitability attracted fewer entry company due to the high entry barrier restrained by joint monopoly of the Big Three, they were facing the threat of private label companies which grew fast in market share by sales and volume. Therefore, what is General Mills strategy to increase revenue while dealing with the threat of private labels. This is a critical issue because General Mills need measure the trade-offs among strategies, and this determines whether General Mills would still be one of the top players in terms of market shares in the industry.