Hubspot Case

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

SWOT analysis is a systematic thinking and strategic management tool that helps managers to assess the strengths, weaknesses, opportunities, and threats in their organizations, with the aim of identifying areas that need improvements (Blayney, 2013). Knowledge gained from SWOT analysis informs resource allocation and deployment, hiring needs and other strategies for improving overall efficiency. At the same time, SWOT analysis helps an organization to gauge its market position compared to competitors, and what it needs to do to achieve a competitive edge. Marketing campaign is one of the major challenges in promoting a certain product. It is crucial to assess every detail of the marketing plan in order for the business to

Mr. McKay was able to find important information about the potential consumer as well as the competition. He also found out that his competitors use intermediaries to distribute the product to the marketplace.

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

They apply both digital and non-digital approaches to best reach their customers as well as attract potential customers. With every new advancement of social media and technology, the company follows behind to stay in trend with their target

Executive Summary…………………………………………………………………………………………………3 Current Marketing Situation……………………………………………………………………………………4 SWOT Analysis………………………………………………………………………………………………………..6 Target Market…………………………………………………………………………………………………………6 Positioning and Competitive Map…………………………………………………………………………..7 Price……………………………………………………………………………………………………………………….10 Distribution…………………………………………………………………………………………………………….10 Sales Force……………………………………………………………………………………………………………..10 Advertising &

HubSpot is a new company founded in 2006 by visionaries’ entrepreneurs. They sell not only a service product which provides technological tools and offers business solutions; they also sale a system a new concept of how to do business. Any business needs from marketing along with communication strategies to have certain contact with people that eventually become potential customers. Contacts promote sales. Traditionally marketing was employed through traditional communication techniques such as: Tele marketing, Direct Mail, Person-to-Person through salesmen and so forth. These traditional ways of do marketing are called Outbound Marketing.

Turnitin classified the top 100 most popular web sites that matched existing content in the Turnitin databases over a period of ten months (June 2010 to March 2011). The categories are as follows: Social Networking and Content Sharing This category encompasses sites that rely on user-generated content rather than professionally published content. The sites include social networking sites such as Facebook and MySpace, content sharing sites such as Scribd and SlideShare and Question & Answer sites such as Yahoo Answers and Answers.com. Homework and Academic The

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

After interviewing Chris Bouwens and listening to Joe Smith talk about his business. I have learned that they both have owner multiple companies. It is very interesting to see the business that they started with and what business they are running or looking to run today. Another similarity to both of their business stories was that they both have a hard time hiring people. It is interesting to me because they both seem like very intuitive people. I am so glad that I took the time to sit down with Chris to really understand what he does. I am also glad that I had the opportunity to meet Joe Smith. He is a kid wise beyond his

Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.

After careful analysis of the pages of the 200 random samples, Berliner and Kenworthy concluded that sites like

Although Allround’s advertising and promotional operations were drastically cut after the first 2 periods due to a tighter budget, Allround had a strong brand name with awareness levels that remained fairly high and above other competitors for most of the periods, approximately between 70% and 85%. (Fig. 1 & 2)

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

13. Mary would have used informal research methods such as looking into files to get the company name, address, etc., and the registration number. She may have consulted her superior for information on the specifics of the project. And, she could have interviewed the target audience to gather information as to what the benefits would be in the community.