Huggies vs Pampers

Procter and Gamble Corporation was founded in 1837 in Cincinnati. The corporation was founded by William Procter, who was a candle maker along with his brother-in-law Gamble, who was a soap maker. Their combined venture sparked one of the most powerful and influential companies in America which is later called Proctor and Gamble. Their first product was introduced in 1879. It was an ivory Soap. In the Year 2013, they have a net income of 11.31 billion U.S. dollars, total assets of 139.26 billion U.S. dollars, and a total equity of 68.06 billion U.S. dollars. The company’s products are divided into groups: beauty and grooming, and household care. The company has a target market of the customers from the middle up class. They also

Innovation and innovation strategies are critical to keeping companies competitive in their chosen fields of endeavor. Consumers benefit significantly from the availability of and access to the latest in technology. This paper

Procter & Gamble has strong brands to its name. The company boasts 24 billion dollar brands. It also claims 50 leadership brands that contribute 90% to its overall sales and profit.

P&G has one of the largest and strongest portfolios of trusted brands, including Pampers, Tide, Pantene, Bounty, Pringles, Gillette, Crest and Olay. They provide not only products of various brands, but also high-quality and well-packaged goods which can satisfy customers in all aspects.

The large company I chose was Proctor and Gamble. They use their name to sell tissue, soap, perfumes, paper products, and a large number of other items. I think they can combine their well-respected brand name to enhance differentiation. An example of this would be combining resources and manufacturing with another large company such as, Kimberly Clark, who produces some of the same items they do. Proctor and Gamble currently has 10 categories of products and 21 different brands that they produce.

Can Proctor and Gamble survive and prosper by reinventing existing products in environment that requires new innovations? And will P&G be able to meet their target of 50% of the market share in each segment?

In today’s market, one could hardly name one brand of soap that’s a clear leader from the aisles of competing

Procter & Gamble is one of the largest manufacturing firms in the world, providing a wide variety of different products for over 50 internationally leading brands. On top of this, they are a prime example of a company that is able to both successfully innovate and implement change in order to gain a meaningful and sustainable competitive advantage. In addition, Procter & Gamble 's innovations have an impact on not just the firm, but the entire distribution channel. Their primary strategy in the design process has been to maximize the value provided to the customer by eliminating all of the activities that do not contribute any value to the end product and user experience. To achieve the goal of maximized value, Procter & Gamble realized

One of keys to building a new market is through disruptive innovation. There are two ways in which disruptive innovation can be

In 1992, Colgate-Palmolive (CP) was the global leader in household and personal care products. It was also the leader inretail toothbrush sales in the United States. Prior to the 1990s, consumers were satisfied with toothbrushes that were aesthetically pleasing. As therapeutic toothbrush sales rose it became apparent that baby boomers were becoming increasingly concerned with their oral health, specifically their gums. As a result, the toothbrush industry

In a globally competitive marketplace, firms are always looking to gain maximum market share. The needs of the customer have become so dynamic that it is not possible to remain static. Innovation in companies have shifted

Tidd and Bessant (2009) argued that “Unless an organization is able to move into further innovation, it risks being left behind as others take the lead in changing their offerings, their operational processes or the underlying models that drive their business”.

If P&G and Pampers will maintain its dominance on the disposable diaper market into the future, it will be determined by how carefully and continuously it will manage the ever-changing ecosystem. This fascinating story is set for an exciting ride that is worth a watch for all innovation

When scope was introduced initially, it aimed and focused at providing people improvement for fresh breath. Scope therefore had highest market shares. But with the passage of time, competition was given to Scope by some existing brands and newly introduced brand products. Plax followed by Listermint and Colgate were giving tough competition to Scope in past three years by gaining their value more in mouth-wash market shares. Especially after the introduction of Plax pr-brush mouth-wash.

In the Australian market, rather than manufacturing disposable diapers, Proctor & Gamble decided to import them since the size of the market