Huggies vs Pampers

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Competitive Strategies: Huggies vs. Pampers BUS 508 – Contemporary Business November 2, 2012 Competitive Strategies: Huggies vs. Pampers Huggies versus Pampers is a dilemma many mothers face standing in the aisles as they ponder what is most cost effective, the most leak protective or simply the better product. These are two of the most popular brands of disposable brands. They are comparable in concept, price and variety. Huggies is a brand of Kimberly-Clark, INC. Pampers is a brand of Proctor & Gamble, Company. They both share a significant percent of the global market. We must take a look at the companies themselves to understand the success if the products Huggies is the foundation of Kimberly-Clark 4.7 billion…show more content…
“You can innovate the promise you are making, you can innovate the products you deliver, or you can innovate with different communication channels in how and where you have dialogue with your customers around that product,” (McReynolds, 2012) Procter & Gamble the makers of Pampers, introduced this product in 1961 and currently holds about 35% of the global market. They were the first to introduce the disposable diaper. Proctor and Gamble also have several other billion dollar brands such as Tide Laundry detergent and Crest toothpaste. This variety of products that continue to meet consumer needs for over a hundred years stems from the pipeline of its organizational structure. A.G Lafley states in an article featured in Strategy +Business that they have “the ability to systematically convert ideas into new offerings that alter the very context of the business. (Lafley, 2008) Proctor &Gamble has a larger platform of brands to be innovated in than Kimberly-Clark. Kimberly- Clark focusing on meeting consumer needs thorough changes and ways of improving the product. Proctor & Gamble aims to continue to introduce new products to meet consumer needs. I believe that this works well for both companies. Proctor and Gamble introduced Easy Ups shortly after Kimberly Clark introduced Pull Ups. Proctor and Gamble has more control of the

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