Hulu Versus Streaming TV

Netflix does not allow customers to watch all released movie on demand. There are some movie that customer cannot instantly watch. If Netflix developed streaming service and figure out a problem of coexisting between rentals and streaming service, Netflix can create competitive advantage.

Another reason Netflix is way better than Netflix, is that they do not have commercials/ads. People can sit around at home and binge watch their show without any interruptions. When a person is watching their favorite show and getting really into it, they do not have to be interrupted by a commercial for baby’s diapers. They do not have to wait two minutes of the same commercial playing over and over every commercial break.

The advancement and development in delivery of media content has also affected the audience’s behavior in certain manner. In distant past, families use to gather around the only television screen in home and enjoy the prime time programs aired by these limited broadcasters. “Millions of households already have cancelled pay-TV subscriptions - up to 10 million U.S. households are currently broadband-only. And about 45 percent of Americans stream television shows at least once a month, according to research firm eMarketer. That number is expected to increase to 53 percent or 175 million people by 2018.” Anderson, Mae, and Michael Liedtke. "HBO Unleashes Streaming from Cable Contracts." The Charleston Gazette, 16 Oct. 2014. Web.

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

Large catalogue of diverse shows and movies – Netflix has a vast collection of international shows and movies that other competitors in the market do not have.

I believe that the number 1 rival is Hulu. Netflix and Hulu are both $7.99 per month and if you want to watch your shows on more screens then you have to upgrade your Netflix to $12.99. Hulu has a wide variety of TV series with episodes that are posted 24 hours after it has been shown on live television but the only downside is there are advertisement breaks when you are watching the movie or series. According to Tech Times, Hulu Plus has original content, but some of it isn't really original…Hulu Plus offers comes from other countries and production companies, including the UK's BBC. Generally, customers that watch Netflix do not use it to watch series that are out presently but they use Netflix to binge watch series that they haven’t seen before without commercial

Binge watching also referred to as binge-viewing or marathon-viewing is watching television or a single television show for a long time span. It has become a very popular cultural phenomenon because of the online media services such as Netflix, Hulu, and Amazon video. Viewers can also watch television shows and movies on-demand in a binge-viewing manner with cable and satellite services such as Time Warner Cable, Dish Network, and DirecTV. Movie apps and Amazon Fire TV stick also make binge watching adaptable. These companies offer their patrons their services at very affordable prices and therefore making it that much more convenient. Entire seasons of shows such as Orange Is the New Black and House of Cards are just two of the many shows viewers can indulge in. Other shows that are shown on television and not released at the same time, such as Breaking Bad and Undercover Boss can be found on Netflix and encourages binge watching. Binge watching has changed the relationship between the series and its audience in many different ways such as giving the viewer total control to choose when and where and for how long he or she wants to view the show.

Netflix is able to offer its customers a flat monthly fee for services, no contract requirement, no late fees, a large variety of television shows and movies, in a convenient way, at a reasonable price.

Netflix is a subscription-based film and television program rental service that offers media to subscribers via Internet streaming and via US mail. Netflix was founded in 1997 in Scotts Valley by Marc Randolph and Reed Hastings, and began streaming in 2007. With the hit TV drama "House of Cards," broadcasting, Netflix is loved by increasing number of people all around the world. Its core business is to provide TV shows and movies to internet users all around the world. Netflix is essentially a storehouse of content, including movies, documentaries, TV shows and educational programs.

1. Netflix: The target segment of Netflix is frequent users. Netflix offers customers an ever-expanding collection of TV and movie titles. The pricing range of the subscriptions varies depending on the type of plan. All plans will allow customers receive a certain amount of DVDs every month. So it is suitable to the frequent users, who may watch the movies regularly every month. They do not need to pay the money, which is related to the number of movie they borrow. And they are given the capability of renting as many movies as they can in a month for a fixed subscription fee. It may reduce their cost. In additional, for frequent users, they may frequently go out for the movies. So it is more convenient

Hulu is one of the top tv show and movie provider in America. The program was released in March 2007 by its creator Beth Comstock and Jason Kilar. This is one of the only streaming subscription services that offers season content from five of the six largest U.S. broadcast networks such as FOX and CBS. The site can be watched on mostly any device that has the app such as computers, TVs, phones, tablets, and Apple products. Its headquarters can be found in Santa Montica California. One of the main reasons it is successful is because it provides tv shows that can not be found on any other streamer. Some people started to complain about the commercials that appeared every 10 minutes or so, but when they watched cable again

As stated in the opening line, one of Netflix’s greatest strengths, is that it is the world’s leading internet entertainment service. Since its startup in 1997, Netflix has grown from its initial business model of buying and renting of DVDs, vastly expanding to become the world’s leading video streaming network, while producing original films and television productions such as Orange is the New Black, House of Cards, and The Crown. Today, Netflix has a strong brand name and image that resonates all around the world. Also, previously mentioned,

When Netflix was established in 1998, it shook the whole video rental industry by delivering the services that customers actually wanted. It was not about the movies it had in stock, because these were the same with Blockbuster or any other established video rental business. To them it was about how customers can get the best out of what they had to offer.

First of all, it offers a “prepaid subscription service” that allows customers to simply subscribe and pay a fixed fee per month. This gives the customer the ability to rent unlimited movies, something never heard of in this industry. In addition, customers are also worry-free about returning movies late since Netflix did away with all late fees. It must also be stated that in contrast to other companies that offer subscription based services, Netflix has made it relatively easy to unsubscribe from the packet or service the customer has selected. One may think this is a poorly thought idea, but it has helped customers return. These returning customers are satisfied and

When it comes to watching television shows and movies, streaming websites, such as: Netflix, Hulu, and Amazon, have virtually monopolized the market, and have exceedingly brought down cable and theater sales. The mere thought of cable is