Human Resource Managemant/Mcdonalds Corporation

Answer: McDonald’s business strategy is a specialization strategy. The organization is built on a foundation that gives it a competitive advantage and a business strategy that is consistent, flexible, and specialized. McDonald’s niche market is people. According to the case study, people are the company’s most important asset and its success depends on the satisfaction of its customers which begins with workers who have the attitudes and abilities required to work

Ray kroc named mcdonald's from his friends Dick and Mac Mcdonald. Ray opened the first mcdonald's in 1955 in Des Plaines, Illinois. In 1959 the 100th mcdonald’s opened in chicago. In 1963 there was one billion hamburgers sold. Also opened its 500th location.

McDonalds's is one of the most powerful, influential, and well-known global companies. In the late 1940’s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California. They invented an entirely new concept based upon speed service (fast food) and low prices. McDonald’s is now the largest and best-known foodservice and one of the best-known and powerful brands in the market.

Mcdonalds is a fast food restaurant chain that was founded by two brothers, Maurice and Richard Mcdonald in 1940. It is currently the world’s largest and most successful fast food chain. There are more than 35,000 Mcdonalds’ all over the world. Mcdonalds is known for giving back to the community with its scholarships and partnership with the Ronald Mcdonald House Charities.

McDonald’s is the biggest fast-food chain in the world. The McDonald’s brand is worth about 95 billion dollars U.S., which leads the next place restaurant, Starbucks, by 78 billion dollars U.S. (Statista) McDonald’s makes the most money in fast food on the planet. 27.57 billion dollars U.S. was made in revenue in 2012(Statista). Currently, McDonald’s has over 35,000 restaurants operating all over the world in over 100 countries, which adds up to serving around 100 million people per day(Statista). All of this wasn’t possible if it wasn’t for Ray Kroc. In 1954, Ray Kroc had used all of his life savings in a becoming the exclusive distributor for a company that distributed milk shake makers called Multimixer. Kroc had heard word that there was a hamburger stand in California called McDonald’s, running 8 Multimixers at a time and he wanted to know why they needed so many for one hamburger stand, so he went to California to visit the stand. Having a menu with not many items to choose from, Kroc was surprised at how many people were coming to buy McDonald’s food. Kroc was so intrigued, he asked the owners, Dick and Mac MacDonald, to open more restaurants, which he would do personally. The first McDonald’s restaurant that Kroc opened himself was in Des Plaines, Illinois in 1955, which had the first ever Golden Arches (6th most known brand in the world as of 2013)

Out of three major business enterprises, the best info that we found was on McDonald’s. For that reason, we decided to focus on McDonald’s for this assignment. We did some preliminary research and came up with some main issues that are pertinent to this business enterprise.

McDonald 's is the world 's biggest chain of hamburger fast food restaurants, serving around 68 million customers every day in 119 nations crosswise over 35,000 outlets. Founded in the United States in 1940, the organization started as a grilled restaurant worked with Richard and Maurice McDonald. In 1948, they redesigned their business as a hamburger stand utilizing generation line standard. Ray Kroc joined the organization as an established agent in 1955. He in this way acquired the chain from the McDonald, owners and managed its overall growth. A McDonald 's restaurant is worked by a franchisee, a subsidiary, or the organization itself. The McDonald 's revenues originate from the rent, royalties and the amount they receive from other franchises. (MCDONALDS.UK)

McDonald’s was open opened by Dick and Mac McDonald which was known as McDonald’s Bar-B-Que restaurant in 1940, in San Bernadino, CA. this only lasted a few months’ and they then close and rebranded and open “McDonald’s” as we now know as a

The foundation of McDonald’s, a well-known brand name in fast food industry, dates back to 1940 when the McDonald brothers, Dick and Mac, opened a drive-in restaurant in San Bernardino, California. They came up with an idea of using an assembly line process to serve more customers in the same amount of time. In 1948, that idea turned out to be a success as the potato chips were replaced with the world famous French fries of McDonald’s. The real person behind the company’s history, however, is Ray Kroc (picture) (Fast Food Restaurant 2015).

They had a limited menu, with just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step. In 1955, Kroc founded the McDonald 's Corporation and became president of the corporation. By 1958, McDonald’s had sold its 100 millionth hamburger. He bought the exclusive rights to the McDonald 's name six years later, in 1961. By then, the chain had more than two hundred restaurants. In 1977, after leading McDonald’s past archrival Burger King, Kroc was reassigned to the role of senior chairman.

As one of the world’s most famous fast food chains, McDonalds was founded in1937, the McDonalds brother Richard and Maurice opened the first McDonalds restaurants in America. McDonalds today has over 30,000 restaurants in over 100 countries in the world. McDonald’s fight’s to protect is reputation and trade mark. Although good corporate-level strategy is important it is not the most critical for day-to-day human resource activity. The most important strategy for human resource is business-level strategy and related corporate diversification strategy. Its concerns how the organization will compete with the other companies that

McDonalds Corporation truly began in 1954 when Ray Kroc decided that he would turn the successful Californian store owned by the McDonald brothers into a chain. Today McDonalds is the world’s largest restaurant chain, worth over $70 billion (Yahoo7Finance 2008).

Competitive advantage comes into play when two or more business entity serves similar products in the market but one entity is preferred over other. In case of McDonalds, following are its competitive advantage:

McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their

The company has been working to reverse its scenario, investing in Marketing, developing promotional and public relations activities to promote McDonald’s brand and differentiate the firm from competitors (Annual Reports, 2016). The company recognizes that compete successfully in the current market depends on the firm’s ability to improve