Human Resource Training For The Media Sector

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Media has completely evolved from what it was twenty years ago and now the media plays an extremely large role in politics. Mass media refers to the means for communicating to audiences. In the past, mass media would be considered newspapers, radios, and television announcements. Now, there are social media platforms and apps that deliver news and information to the people wherever they are. Even the current President has no qualms using such platforms as he is a frequent, and not so loved, user of the Twitter app. Almost every government agency and organization has their own website, or even their own twitter/instagram account. This provides the public easy access to information and updates regarding who they follow and what party they identify with. However, this leads to the problem of “newsworthiness”. Newsworthiness is the degree in which a story will likely appeal to the public. This can have very negative consequences as many journalists will write their pieces biasedly to attract the attention of fellow supporters. They will forgo the facts and instead, pick and choose what they want to include in their articles. This leads to a misinformed public, as they never receive the full

According to the course text, “new media is made of up devices and capabilities surrounding digital and internet technology that are categorized by interactive social media and multimedia content (Surette, 2015).” Based on how new media is characterized, I think that the influence that new media has on this story is that it allows for this information to be easily and quickly shared with

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

Media is considered one of the four agents of socialization in the science of Sociology. Like the other agents (family, school, peers), the media is part of our learning to behave in society and what are the expected norms and ideals that shape our society. In the past the media was not as powerful an agent as it is today. There are many reasons for this.

The mass media refers to means of communicating with large numbers of people without direct personal contract. The mass media is a major source of information and ideas. Theses can shape people’s attitudes and so some degree directs their behaviour. Mass media in this modern time industrial society is a powerful instrument of social control.

In his article, The Mediatisation of Society Theory, Hjarvard (2008) deduces that media simultaneously become an integrated part of society, not to mention the existence of new media like the Internet. In fact, this integration of Internet into our daily life has made us live in the digital age where information is shared in real time and in global context. Castells (2007) even argues that in this digital age, people are able to expand their local communication activities to

First and foremost, we must understand the concept of propaganda and mass media in contemporary world. According to Noam Chomsky, and Edward S. Herman on “Manufacturing Consent: The political Economy of the Mass Media” propaganda model was defined as

Media convergence refers to the services and activities emerged through the development of the Internet, where it has allowed for interlink between communication networks and media contents (ALRC, 2015). The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communication model (Cardoso, 2008). The Internet has allowed for access to both the old and new media, which refers to communication through broadcasting (e.g. radio, newspaper, book etc.) and through the Internet, to be able to access any digital devices (e.g. blogs, social media, online newspapers etc.). This process has enhance human’s understanding of the world today and allowed people to gain greater knowledge of the world through media convergence, it has allowed for interconnection between all types of media through technologies such as mobile phones and SMS technology.

Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. Nowadays media is one of the main part of our lives and our society, because

The Role of Media in the Society Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information. Average man is spending 4 hours a day on watching TV and reading newspapers.

The 21st century is often referred to as the digital age. Former ways of communicating ideas and communicating with each other are becoming obsolete as cyber culture takes over. For many of us the use of new technologies and social media sites have changed our way of life and has shaped how others view us on online platforms. Many view mass media and digital culture as a brilliant and successful phenomenon as it’s a product of the development of technology however to what extent is it impacting our lives and how we view the world, ourselves, and others?

Mass society theory is an idea that media has strong influence towards people, it plays a role of shaping people’s mind and perception of the social world and it is also to manipulate people’s action with delicate, subtle and effective ways (Baran and Davis 2006, p.43). Mass society theory has first introduced in the nineteenth century when there are disruptive consequences caused by modernization (Baran and Davis 2006, p.52). At that time, mass media considered as a cause of social problems (Baran and Davis 2006, p.52). That was the yellow journalism era for mass newspapers (Baran and Davis 2006, p.52). For instance, newspapers irresponsibly give out information, probably some sensational information which directly