Humor Should Replace Sex in Media Advertising Essay

In his 1982 article, “Advertising’s Fifteen Basic Appeals,” Jib Fowles informs readers of various psychological human needs, defined as appeals. These appeals are used in advertising, to persuade consumers to purchase a product. Due to the prevalence of advertisements in today’s society, consumers have learned to block out advertisements. By using any of the fifteen appeals such as the need for sex, or the need for affiliation, companies can get into consumers’ minds, with hopes of selling their products. In other words, by appealing to consumers desires, the chance of marketing success

For years turning the page in a magazine, or clicking on a new link in your browser, the first thing that appears is commonly an advertisement. Now imagine it’s a couple engaging each other in a very sexual way. Would this steal the attention and make you consider what the advertisement is for? Since the beginning of multimedia there have been advertisements, displays that are used to promote products and services to a wide range of audiences. The conflict of how to sell certain products has always been a struggle, however deciding how to properly place, and use the intended product in a way that would convince the audience and others to purchase or want to purchase the subject. An example of this strategy is the “Ultimate

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

Media impacts our lives everyday. The average 14-to-28 year-old will be exposed to about 3,000 ads every day. Ben Franklin once said that nothing is certain is this life except death and taxes. I believe it is now safe to assume we can add advertisements to that list now. We are literally bombarded with them. After seeing all the advertisements I am led to believe that they are the most carefully constructed of all human communication, being it the most expensive too. In 2004, according to www.answers.com, advertisement was in excess of $450 billion in the United States alone. It is not our fault though that these advertisements display messages that we cannot perceive. When we see an ad, our conscious mind will filter out the things it cannot deal with and make an acceptable idea or image that is made conscious. This is

In the end, both men and women will try to obtain these things, and buy stuff in the advertisement that fulfill their fantasies. The advertisement wants to make the audience start to spend their money to obtain these pleasure as what the advertisement say or show, and without realizing it, the consumers will spend plenty amount of money for stuffs on advertisement which they do not really need. As a accounting major, this is a efficient way to make money since majority of the society sees advertisement

Everyone has heard the phrase “sex sells.” It seems to be a major factor that drives people to buy. Advertisers manipulate this behavior by creating ads that showcase their products as a way to gain love, beauty, and desirability. Advertisers frequently use sex appeal with flirtatious images as an attention grabbing device to play with the public’s emotions. Because the public is a diverse group of individuals, it is difficult to target the masses by focusing on hobbies, sports, or flaws. Because of this, advertisers target sexuality, something everyone can relate to. In the February, 2016 issue of Cosmopolitan Magazine, they overtly demonstrate this. In an ad for Kinky Vodka, they represent multiple sexual innuendoes such as provocative body posing, stereotypical feminine colors, and seductive wording.

The use of sex in advertising as mentioned earlier is said to have boasted a lot company’s revenues, but it also has its negative side which has caused a lot of problems in societies around the world. The idea of using sex in advertising is a very smart way that advertisers use to gain attention of consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual innuendos on children, causing body dissatisfaction among youths even adults and it also attracts negative backlash on the companies that use it. It can attract the wrong kind of attention and sometimes it won't lead to the company becoming a bigger and better brand.

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.

Companies have been using advertisements in magazines as means of marketing for many decades now. While the purpose for ads, which is to get the consumer to buy their products, is seemingly obvious. Most of the messages that ads are sending are being received to the viewer’s subconscious mind. As Jean Kilbourne touches upon in her documentary Killing Us Softly 4, ads not only tell us what we need to buy, they tell us who we are (Killbourne, 2010). The specific ad I will be analyzing is an ad that was produced by the marketing executives at BMW. The ad can be found in many different magazines and the targeted audience for this particular ad is obviously to gain the attention of men. The ad displays a man and women in bed believed (suggested) to be engaging in intercourse with a picture of a BMW covering the women’s face. Through the knowledge that I’ve gained from Jean Kilbourne’s documentary, I can point out that three are three strong messages being displayed in this ad. The ad sends a message that dehumanizes women, uses sex to sale a product, and shows men that they can objectify women without consequences.

Everyday of their lives, people are bombarded with advertisements pushing to sell them something, or broadcasting a new and upcoming television program. The average American sees as many as 300-500 advertisements per day. Some see as many as 1,200 a day. (Jean Kilbourne, Ed. D.) General media is tied with public relations, and has become a source of entertainment to the public eye. Women are usually seen as eye-candy, to attract the male heterosexual audience. Men and woman are usually portrayed in different ways, on national television, and Hollywood films. Men usually play the tough guy, macho man roles, while the women are predominately represented as white, young, glamorous, heterosexual, and less influential then men. (Campbell and Carilli, 2005) Attractive women are usually displayed in both male and female advertisements, and play a double role. Women will think that if they purchase this product, they will resemble the model advertising the product, and the men are tricked to think that if they purchase the product, that they will attract women like the ones advertising the product. This is the “sex sells” propaganda tactic. Models in the advertisements aren’t supposed to look like the “average,” ordinary people. To sell products, advertisers use computer generation tools, to erase any “flaws,” to appeal to a consumer.

The use of sex in advertising may create unrealistic ideals for men regarding women, however, it is a powerful tool for selling products. Through the years advertisers have shown through their advertisements that sex does sell products. Especially when selling to the male viewers. Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction (Taflinger). Sexual desire is an instinctive reaction in animals, and a person?s perception of a suitable mate is the basis (Taflinger). That perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for

Nowadays, sex appeal is essential element for advertising; sex is everywhere that has been becomes the media constant companion. Sexual in advertising has many types such as nudity, sexual behavior, physical attractiveness, sexual referents and sexual embeds that make sex is exist in advertising across many forms (Reichert & Lambiase, 2003). Therefore, Reichert (2007) state that sex in advertising has been defined as advertising tool for a wide variety of products that use sexuality in the form of nudity, sexual imagery, innuendo, and double entendre. Shahid as cited in Reichert (2007) said that sex in advertising really works in some products, at least for advertisers like Calvin kelvin, Dolce & Gabbana and Victoria’s Secret. They are successful through use erotic appeals to get commercial success. A message if want has opportunity to influence viewers, at least let their seen or heard, use sexual in advertising is effective approach, therefore, sex used in advertisings primarily to attract attention to the advertising (Reichert,2007;O’Barr,2011再找2个) . Sex in advertising

Sex has a distinguished place in culture, it is a constant theme and continues to increase as time goes on. Not only that, but sex has made its mark as an advertising tactic. However, this is not a new proposition. Sex in advertising emerged many decades ago and continues to claim its place. This presents a critical question. Does sex as an advertising tool sell? Research shows that sexual appeals in advertising leaves a negative impression. Sex does not seem to be the optimal selling tactic. On the other hand, research has also found that sex does, in fact, sell by its stimulating and arousing effect. There are important factors to examine such as; audience, where sex is implemented, how it affects brand recall, how advertising works, it's relevancy, and how it is used. Regardless if sex sells or not, it continues to remain a highlighted concept in advertising and culture.

Most have heard the term, “Sex Sells” I decided to gain a deeper understanding of the whys and how’s behind that concept. I asked a few people to tell me what the first thing that comes to mind is when asked for examples of advertisements using sex to sell a product. Immediately, I got answers like Carl’s Jr., Burger King, Victoria Secret and Calvin Klein. There are many brands and companies that sexualize men and women to sell their products. Our society has become complacent, and these advertisements don’t come as a big surprise or shock anymore. I found myself realizing through my research that I had been exposed to the same advertisements as the examples shown in various articles I’ve read. I simply overlooked them.

Sexuality has been a popular tool to use in advertising for the past decades. It has been proven that people will more likely view an advertisement if it has some form of erotica in it. As said by Dov Davidoff , “Sex sells, unless you're dehydrated in which case you'd be much more likely to purchase water.” Even though using sex appeals to sell may have been an effective mechanism to use, sexual imagery is not the only thing that is being sold and a profit is not the only output. Utilizing sex in advertising is not black and white, there are many outcomes of selling sex. The effects of selling sex is not just money but, it can lead to long term societal consequences. This research paper will discuss the factors that are influenced by implementation of eroticism in commercialism such as women, children and controversy.