Hungry Jack Target Market

A new Hungry Jack’s set to built by Janurary 2016, is welcomed by all. Locals beleive it suits the growing populations and provides more variety

The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining

What is marketing strategy? The process of matching the organisation’s strengths to the customer needs, with the aim of achieving a competitive advantage in the market. The combination of product, price, distribution and promotion most suited to a particular group of consumers. • Goal: the create a sustainable competitive advantage in the market • All the elements of the marketing strategy that lead to the development of the competitive advantage require good understanding of consumer behaviour Marketing strategy process: • 1. Segment: understand consumers a. Determine the dimensions (age, geography, subculture) b. Determine the heterogeneity c. Define the needs & goals 2. Target: choose consumers a. Evaluate each segment in

The McDonald’s advertising slogan ‘I’m Lovin’ It’ is one of the best advertising campaigns of all time. It is successful for a variety of reasons. The first reason being that McDonald’s spends more money than any fast food chain on advertising. All McDonald’s products and food containers are branded with this slogan making it a common phrase to any frequent McDonald customer, or anyone who has happened to watch a McDonald’s commercial. The second reason being that the phrase is presented with a catchy jingle in accompaniment; and because catchy music tends to stick in our heads. People would find themselves humming the familiar tune to themselves daily. Lastly, McDonald’s promotes a certain image with their slogan, an image they want associated

Dan Harris claims that McDonald’s deceives their customer’s with their marketing strategy. “He (Hirsch) says McDonald's lures young people with toys and playgrounds, without saying how

McDonald’s mission is, “To be our customers’ favorite place and way to eat” (McDonald’s Inc., 2012). Since 1955 McDonald’s have been building a multinational and multicultural international business that satisfies customer’s Worldwide (McDonald’s Inc., 2012). McDonald 's is the leading global food service retailer with more than 64 million people

Moreover, McDonald's appeals to logos or logic. McDonald’s uses this appeal to outcome images with words that appeal with a person rationality. For instance, in every McDonald's advertising, the company always has to end it with a sense of logic. By saying “I’m Lovin it” the company uses this to appeal to popularity in ending the advertisement. It is repetitive, because it makes it memorable to the people who are watching the ad. McDonald's is a well known fast food company, so the slogan "I'm Lovin It," makes the food sound more appealing to quality. In other words, with the sense of image and the way tone expresses, the effect of this on the people will be to trust the quality of the product and the advertisement from the company. Some companies do not always do advertising on Television; rather they do it on the streets. McDonald's uses roads and signs for advertising. In Figure 2 by McDonald's, it says “don’t stare

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

'I love it' was the famous tagline which was recognized to every part of the marketplace, let it be elderly people, kids, or even youngsters. McDonalds has turned out to be a global success not to mention foodservice business, which activated its actions in the 1940's. The idea of McDonalds was presented by brother Dick and Maurice McDonald, by getting a 'hamburger stall' opened in San Bernardino, California (Thomadsen, 2007). They presented an indication of marketing their food inexpensive than opponents by saving on the car hops and persuasion clienteles in its place to go to a counter in order for them to start ordering their food. This idea assisted in faster reversal of the clienteles. This innovation was really proven to

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address

It is known that most products go through a ‘product life cycle’, which sees all kinds of product will eventually go to the ‘decline’ stage. The marketing research discussed in the pervious part is vitally important to understand the changing wants and needs of customers. McDonald's constantly works to satisfy customers by developing new products to appeal them. For example, McDonald's introduced a variety of salads to appeal to the healthier conscious customers (Yahoo! Contributor Network, 2005), and recently, McDonald’s added a new product line named ‘great taste of America’ so as to attract young customers. (UK McDonald’s, 2012)

McDonald is recognized as one of the biggest and leading fast food chains all around the world. McDonald retains a strong market position in the worldwide food market with various branches opened in several geographical locations globally. From the perspective of customer retention, its success image is primarily upheld by its increased concentration over the strategy of sustaining its brand image in the market. Researchers contributing to the subject under discussion stated that one strategy to implement is to use operations and coordinate its policies, together with the vital factor

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.

The marketing strategy should be tailored around the firm's target market; if this were not the case marketing would be then less successful. Each aspect of the marketing mix would need to be formulated with the target market (consumer) in mind. For example the design of the product would need to be such that it would satisfy the consumer's needs. If it did not consumers would see no need to have it and buy a competitor's product. The price of