Hyatt Hotels Marketing Strategies

2930 Words Mar 3rd, 2007 12 Pages
The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place. Hyatt is known for specializing in luxury hotels that also provide meeting facilities and special services. The Hyatt Regency in Columbus Ohio was built in 1980. This hotel has six hundred and thirty one guest rooms, which makes it the largest hotel in the State, based on …show more content…
These include: offering special parking rates, special rates for catering functions or conference room rental, and sometimes providing benefits to the conventions coordinators. Some of the benefits Hyatt has offered in the past to coordinators to persuade them to choose Hyatt for their groups have been things like complimentary suites, vouchers for meals, and deals for future stays. The Hyatt Regency has many repeat groups who attend the same convention every year at the hotel.
The assurance of a smooth running convention is also an extremely important marketing strategy to those groups. Two conventions that Hyatt Regency in Columbus has hosted for 26 years (since the hotel first opened) are the Longerberger Bee and Ohio Tole Painters. These are both very large conventions that base their meetings at the Hyatt. These conventions are very popular for the hotel and the city itself, because of the large amount of revenue generated. By efficiently coordinating and hosting special activities, meetings, luncheons, and other smaller events in the evenings and during the day when the convention center has the group's larger activities occurring, the Hyatt's staff can make the convention coordinator's job much easier. By doing this in a well organized manner, the Hyatt can help the convention organizers insure that the attendees have a great experience. This marketing strategy results in the attendees