Executive Summary
Hyatt, one of the renowned international hotel chains has expanded their global operation across the world. The strong brand image along with efficient global account management, so far Hyatt has achieved great success in hospitality industry. Their success has created strong position in Asian market owning hotels in more than 10 nations. Even there are maximum of 3 hotels only in India. The mission is to provide authentic hospitality by making a difference in the lives of the people every day. The focus on this mission in pursuit of goal of becoming the most preferred brand in each segment that serves the associates, guests, and owners. Hyatt supports the mission and goal by adhering to a set of core values that
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Therefore, there is a high need for specialized hotel services in the booming tourism industry in Bangladesh. A strategic group map of competing companies is shown below (based on geographic coverage): Local | Regional | Global |
Price/Quality/Image
Regency Hotel
Radisson
Pan Pacific Sonargaon
Hotel Agrabad
Hotel Sarina
Low
High
Medium
Seagull
Hotel Washington
Rupashi Bangla
Geographic Coverage
Hyatt’s Special Resources and Capabilities
Hyatt has few distinctive competencies that are the driving force in their company. Their superior organizational capabilities are generated by their superior personnel. Their recruitment screens out people motivated by money and focuses on people who are motivated by recognition.
Hyatt specializes in deluxe hotels with meeting facilities and special services for the business travelers. It operates hotels in major and secondary cities, airport locations, and leading resort areas throughout the world. In many cities Hyatt has made a significant contribution to revitalizing the area and spurring business and population growth. With the new hotels it currently has under development, Hyatt International will be creating more than 20,000 job opportunities throughout the world. Hyatt Hotels & Resorts have a reputation for the quality of amenities and services provided. These special services include Hyatt Gold Passport, Hyatt’s renowned recognition and award program for the frequent traveler;
Physical evidence includes everything tangible like Hyatt’s furniture in the rooms to brochures and business cards to employees. As service cannot be touched customers need some tangible things to get prove about the place they staying in. They evaluation starts first of all from some advertisements or official Hyatt web page. Then it comes to the location. Hyatt Regency Birmingham is in the city centre, so it good for them. That people highly appraises that they can easily get there as well as they can easily get wherever they need from the hotel, it is close to ICC and NIA and has bridge to Symphony hall, what a lot of customers find really important. Hyatt Regency hotels have their recognizable logo, that you cam see from different locations of the city as Hyatt Regency hotels usually are extremely high. According to the expedia web page, many guests find that there is excellent standard rooms and cleanliness, even though some of them say, it could be more modern. Nevertheless staff in the hotel always is very pleasant and welcoming. Employee satisfaction and guest satisfaction are clearly related, because if employee is not satisfied, he cannot give service a customer. So employees play a significant role in the business operation and are undividable part of the service and product. If we look to the Hyatt we would see the things that attract people
When I spoke to Gary Schmelling, he told me that the motto of Hyatt Resorts is “The difference between a mere place to relax and a magnificent experience.”
Marriott is renowned for its elegant and comfortable hotels and resorts. The company caters to a targeted customer base, ranging from the frequent corporate business traveler to the family enjoying their occasional weekend get-away. Marriott has continued its rise in the lodging, contract services, and restaurant industries. The company continuously strives to meet the needs and wants of its customers while strategically maneuvering the rigors of today’s competitive and ever-evolving market of glamorous destinations and convenient services. In order to remain relevant in a highly-competitive environment, Marriott must strike that successful balance of minimizing costs, and gaining and effectively
Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to
Hyatt’s value statement is “to adhere to a set of core values such as, mutual respect, intellectual honesty and integrity, humility, fun, creativity, and innovation to characterize the culture of the company” (Hyatt, 2013). Hyatt provides its consumers with an intangible good, which is customer service. Hyatt values it personnel as an essential factor in achieving its strategic plan of authentic hospitality. Hyatt’s successful approach to empowering its personnel is its “thoughtful approach to growth” and furthermore, emphasizes its strategy. (Hyatt, 2013).
Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms
This team will support all of HHC's core businesses and work closely with hotel ownership and management groups to achieve its stated goals.
The main objective of the company is not only to attract but also to retain staff who are interested to work in the hotel business for the five-star level of high service, taking into account the wishes of clients, and which offers an innovative, dynamic environment and reflects the culture of the local country. To achieve this, Hyatt strives to be a company listening to well-informed and concerned people. Hyatt provides plenty of opportunities at all levels for their employees, which are accompanied by numerous development
Marriott and Hyatt are two of the largest hospitality providers in the world. Marriott has over 3,700
Hilton Hotels is one of the biggest players in the hospitality industry with over 2900 (as of September 2007) hotels worldwide consisting of numerous brands and products. The hospitality industry is service centered and highly competitive. The challenge for Hilton is to create and deliver value better than its competitors. Hilton understand that it is important to improve customer experience and build strong relationships with the customers. Hilton Hotels adopted a Customer Really Matter (CRM) strategy out of necessity to cater for
The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.
As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough
The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)
The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be
There are several organizations that have competitive advantages in the industry. However, one familiar organization that has maintained its competitive advantage in its industry is the Ritz-Carlton hotel. Founded in 1983 and headquartered in Chevy Chase, Maryland, United States of America, Ritz-Carlton is regarded as one of the best in the hotel industry and has received several accolades for great customer services (Ritz-Carlton Hotels & Resorts, n.d.). Nevertheless, to fully understand its competitive advantage in the industry, it is essential to analyze its modus operandi. The Ritz-Carlton hotel management understands the value of employees; so ultimately investing in