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Hyatt

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Executive Summary
Hyatt, one of the renowned international hotel chains has expanded their global operation across the world. The strong brand image along with efficient global account management, so far Hyatt has achieved great success in hospitality industry. Their success has created strong position in Asian market owning hotels in more than 10 nations. Even there are maximum of 3 hotels only in India. The mission is to provide authentic hospitality by making a difference in the lives of the people every day. The focus on this mission in pursuit of goal of becoming the most preferred brand in each segment that serves the associates, guests, and owners. Hyatt supports the mission and goal by adhering to a set of core values that …show more content…

Therefore, there is a high need for specialized hotel services in the booming tourism industry in Bangladesh. A strategic group map of competing companies is shown below (based on geographic coverage): Local | Regional | Global |
Price/Quality/Image
Regency Hotel
Radisson
Pan Pacific Sonargaon
Hotel Agrabad
Hotel Sarina
Low
High
Medium
Seagull
Hotel Washington
Rupashi Bangla
Geographic Coverage

Hyatt’s Special Resources and Capabilities
Hyatt has few distinctive competencies that are the driving force in their company. Their superior organizational capabilities are generated by their superior personnel. Their recruitment screens out people motivated by money and focuses on people who are motivated by recognition.
Hyatt specializes in deluxe hotels with meeting facilities and special services for the business travelers. It operates hotels in major and secondary cities, airport locations, and leading resort areas throughout the world. In many cities Hyatt has made a significant contribution to revitalizing the area and spurring business and population growth. With the new hotels it currently has under development, Hyatt International will be creating more than 20,000 job opportunities throughout the world. Hyatt Hotels & Resorts have a reputation for the quality of amenities and services provided. These special services include Hyatt Gold Passport, Hyatt’s renowned recognition and award program for the frequent traveler;

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