Hybridity As The Cultural Effect Of Globalization- Introduction

1563 WordsApr 17, 20157 Pages
Hybridity as the cultural effect of globalization- Introduction According to Avtar Brah and Annie Coombes, the term "hybridity" originated as a biological term that was used to describe the outcome of a crossing of two or more plants or species. It is now a term that is used for a wide range of social and cultural phenomena involving 'mixing, ' and has become a key concept within cultural criticism and post-colonial theory (A. Brah and A.E. Coombes. 2000.). Marwan Kraidy defines the term as the "cultural logic" of globalization because hybridity confirms that "there are traces of other cultures in every culture" (Marwan M. Kraidy. 2005.). Hybridization is defined as “the ways in which forms become separated from existing practices and recombine with new forms in new practices” (Rowe and Schelling 1991: 231). In his book Globalization and Culture: Global Mélange, Jan Nederveen Pieterse describes globalization as "an objective, empirical process of increasing economic and political connectivity, a subjective process unfolding in consciousness, as the collective awareness of growing global interconnectedness, and a host of specific globalizing projects that seek to shape global conditions" (Nederveen Pieterse. 2009. 16-17). Based on these definitions, it is evident that globalization and hybridity have strong connections to each other. They also prove that globalization and hybridity affect every individual in some way, and this paper will focus on the cultural aspect of
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