Hydroxycut Advertisements and Their Effects on Young Women

While these cases were obviously false, neither impacted the self-esteem of impressionable teenage girls like some of the advertisements of today. Many false advertising cases, which heavily impact teens, come from cosmetics and weight-loss supplement companies which promise immediate results. These results are fueled by the desire to have flawless skin and to be extremely thin, like the models are portrayed as in the advertisements, but what these susceptible young girls do not see is the airbrushing and photoshopping and intense editing that happens before any photos are published. The desire to be like the models in these false advertising cases has caused a spike in depression, eating disorders, and hyper-sexism in teen girls.

Have you ever been watching television and a commercial for Hydroxycut comes on featuring a male or female who went from 250 pounds to 150 pounds and looks like a fitness model just from using Hydroxycut? Although these results may seem extreme this is what many fitness advertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative.

Real guys ripped results is what this ad says.Hydroxycut the perfect diet pill/fat burning pill, a pill that will boost energy and at the same time burn fat and increasing the muscle definition. We all want to lose weight and get that body back that we had as a young adult or in our youth, this is what the advertisement says to the consumer. What caught my eyes as I turned the pages of the flex magazine were of course the ripped up models that were on the pages. The ad shows you all these perfect body models that say they have taken this pill to help them look this way with a before and after picture.

Advertisement of diet pills generally entails one or both of two appeals: their 'quick fix' strategy, and their composition of 'natural' substances. Magazine advertisement of Hydroxycut, which can be found in many women's magazines, focuses on the first method. At first glance, the full-page ad presents a young woman, obviously pleased with the effects of the treatment. Beside her smiling facade are photographs comparing her figures before and after taking the pills. The 'before' image depicts an unhappy, overweight, unfit, pale, disheveled individual. In contrast, the 'after' photo shows a happy, thin, fit, tan, made-up woman. Above these pictures, in bold type, is the quotation, "Losing 31 pounds was so easy with Hydroxycut!" Under this statement, the advertisement claims that Hydroxycut helps you "lose fat fast."

The advertisement inside the “FITNESSRX”, is advertising Hydroxycut, a product by MUSCLETECH. Hydroxycut is a dietary supplement that contains caffeine and plant extracts. The company states that it gives you extreme energy to improve performance in the gym with their so called “cutting edge” formula. This advertisement states that the product is not only for people who are overweight but for people that want the extra edge on getting cut like a pro bodybuilder. In the corner of the ad there is an article stating that studies show in 60 days you’ll lose 10.95 pounds, this message gives off the impression that if you take the pills you will lose that much weight, they didn't mention that you also have to diet and work hard. MUSCLETECH makes this product sound as if it’s the magic pill

provides unrealistically thin-ideal type of beauty which might cause the normal average weight adolescent girls to feel less confident and more dissatisfied with their appearance. The advertisers push their solution “SlimFast” on potentially overweight adolescent’s females as they aware of their role; their need to feel beautiful, their insecurities and anxieties about weight. According to the Personality and Social Psychology Bulletin, sociocultural norms for ideal appearance lead women to base their self-worth more strongly on appearance than on character. (Insert Referencing). The advertising suggests once you lose weight wearing tight jeans and sporting high heels will make you look great. Reading this, young adolescent females may feel the need to compare how they look against the message being convened and perceive themselves as not measuring up to the standards. Thus, confirming some adolescents measure their self-esteem based on outer beauty not on inner beauty; how smart, nice, friendly or funny they are. As adolescents use the computers on a daily basis they are

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with "perfect bodies." The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the “perfect body” have now lead to unrealistic expectations of body image for society.

There are many methods and tricks marketers, journalists, nutritionists or let’s say pseudoscientists use to impress people. The key one is their reductionist attitude; that is to ignore the placebo effect, make intervention claims by referring to observational data and even give claims by leaning on untested theories without conducting a well-controlled experiment (Goldacre, page 87); and if they do an experiment, it is not the

Therefore, the commendation of such look and shape commercializes unhealthy body image and procreates eating disorders. Unfortunately, at present the commercialism of a perfect body is encountered by almost everyone on everyday basis. The public is bombarded daily with images of glamorously thin women in commercials, on billboards, in movies in magazines and etc?According to Melanie Katzman, a consultant psychologist from New York, the media has actively defined the thin ideal as success and treats the body as a commodity. (Rhona MacDonald, 2001) It is evident that the persistent advocating of the media and the society produced a constant pursuit of thinness, which became a new religion. A study conducted by Harvard researchers has revealed the effect of media and magazines on adolescent girls in high schools. The children were exposed to fashion magazines and television commercials, and a while after were given self-rating surveys. The study found that sixty-nine percent of the girls said that magazine pictures

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.

Basically, these companies are promising healthy weight loss only to make money, knowing that in the end, it is only false advertisement. The worst thing about the media being such a big influence on children and adults is that no one in the media is willing to change the obsession with perfection. As people become more influenced, ill, and provoked, the media only continues to only publish magazines with stick thin models with perfect features.

they will, people continue to buy these things. An advertisement for Hydoxycut, in Fitness Magazine, shows a beautiful woman in a white

I agree that the study Jenny Craig seems unethical. The statistics were not showing clear how people’s weight will change as time goes. I assume that it has temporary effective, but in long term, not at all. Since it was the study, it was a perfect method to convince the public, not knowing it has funded by Jenny Craig. As Jenny Craig, the pill advertisement was also outrageous. The statistics seem that the product is decent, but after a closer look, it does not. Also, the phrase was confusing enough to make people desire it. There were lots of advertisements that could appeal to consumers who don’t read it deeply. Thus, it will be our role to take a careful look at it. It will be even better not to be obsessed with the body weight and try

The Impact of Pseudoscience on Consumers Pseudoscience is known by many as false science. Many consumers are convinced by companies that sells these products provide instant cures that lead to a healthier lifestyle. These products are scientific theories that have little evidence to back up their scientific claims. The Internet, health food stores, magazines, and commercials are just a few ways that companies can target potential consumers to sell their products. Medical information searched by consumers via the Internet has become the largest source of information worldwide. Consumers search the Internet for weight loss strategies, treatments for autism, anti-aging creams, male enhancement, and prevention of cancer and heart

A beautiful, thin woman in a bikini smiles happily at the viewer from a contorted pose as the pill ad she is on declares that it is a guaranteed weight-loss supplement. Weight loss ads are primarily targeted to women, so it is usually a woman that will be featured on the cover. Something I’ve noticed is that health communication messages for women are almost always tied in with appearance, so I chose an ad that has to do with both. I’ve found that it is rare to find an ad that is about promoting health that does not also appeal to vanity.