Hyflux: Strategy and Technology

The need for water in all of society is of the upmost importance in order for humankind to survive. The United States Geological Survey (USGS) states that the Earth’s surface is made up of about 70% water and only 3.5% of the water is fresh water suitable to consume (Perlman, 2013). In order to have the resource of water that society needs, companies such as the Trinity River Authority (TRA) are formed in different communities around the globe. Water supply and reclamation companies range in size and structure from public to privately owned and run.

At least a billion people in the world do not have or can not afford clean water and more than a million kids die each year from drinking dirty water! In the passage, "Clean Water for a Dirty World", incredible engineers and chemists find ways to purify dirty water for the people who do not have clean water. Three different inventions were included in this passage, the Xylem method, Solar Water Disinfection (SODIS), and the Speedy filter. The Speedy filter is the best filter listed in the passage and the most useful, it can do what the other filters cannot. The Speedy filter is the most effective way for people to get clean water.

I chose Water.org as my social entrepreneurial venture. Water.org is a non-profit organization that has transformed thousands of communities in Africa, South Asia, and Central America by providing access to safe water and sanitation. Founded by Matt Damon and Gary White, Water.org works with local partners to deliver innovative solutions for long-term success.

The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.

HP, an expert in the hi-tech industry understands the fiercely competitive environment where technological and innovative advancements could create turbulent

To develop such strategy mix of strategic options will be applied including Integration to deal with competition and Intensive + Diversification strategies for product and market development.

As the marketing team for AY, we have developed an effective marketing strategy that has led to our current lead in stock market price and overall revenues. Our current phased strategy of capturing three market segments with three distinct products will extend our market dominance and provide long term stability through diversification.

It has continuously adopted differentiate strategy to differentiate and introduces various product variation to keep itself best brand and customers choices from its competitor mainly Pepsi company. It has partnered with various vendors and company to continue on innovation and customize its product packing.

Haier catapulted in the last two decades producing consumer products that are sold in similar fashion. They all shared distribution channels, outbound logistics, and sales forces. Haier was able to develop core competencies through effective activity sharing of primary activities resulting in a superb competitive advantage, ultimately creating value. CEO Zhang Ruimin realized that using both strategies’ can work in Haier’s favor with the ultimate goal of getting name recognition globally. His related diversification strategy used

The issues in this case revolve around the launch of a mini-oxidation product which will solve global clean water issues. Their filtration unit has already experienced two failures in the launch of this product. Vyas, the business manager of this unit, is convinced that the unit can be turned around by innovativeness. He revives an abandoned oxidation technology and recommends his team to develop a small-scale oxidation system with the capacity of disinfecting waste-water in small batches. While the market analysis of the product proved promising, marketing the product was a tussle and it failed due to defects in the design and lack of interest in the market. Through a three-phased process recommended by Cynthia Jackson, Vyas team was

TI is aware that its customers depend on the company to assist them innovate and get to market first. The company, therefore, drive toward

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

H&M adopts and implements better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them.

HTC Corporation (HTC) is a Taiwanese operation founded in May 1997 in Taiwan, which is one of the most influential, creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion, 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report, 2010). Focusing on smartphone market; devoting to innovation and design in the mobile phone industry; and committing to develop exceptional technology and products to cater for the diverse and exceed needs of users are HTC’s current brand strategies. In addition, HTC response to market changes fast and provides

| WT Strategies: * Innovate and relaunch new products. * Keep contact with potential suppliers for long terms. * To do contract with suppliers.