Hyper Femininity In The Media Essay

Best Essays
Why did standards of beauty for the female body begin reflecting the narrow, Eurocentric image that is prevalent in both Western and Eastern cultures today?

Source 1: Cvajner, Martina. “Hyper-Femininity as Decency: Beauty, Womanhood and Respect in Emigration.” Ethnography, vol. 12, no. 3, 2011, pp. 356–374.
In this research account, the author relates her experience with a certain group of outcasted USSR immigrant, working class women in a conservative small town in Northern Italy. She includes observations as to their daily lives and how they draw social boundaries. She draws conclusions from her personal account as well as from surrounding areas as to why females who are oppressed for a specific reason rail against the stereotypes imposed upon them by further perpetuating them. From her experience, she concludes that the women break away from their oppressed environment by actively and blatantly engaging in this “hyper
…show more content…
“Educating the Eye of the Beholder: American Cosmetics Abroad.” Daedalus, vol. 131, no. 4, 2002, pp. 101–109.
Professor of American history from the University of Pennsylvania explores the marketing of American cosmetics abroad and the influence of Western, “modern” ideals on the women of these cultures. She uses the Afghanistan War as a starting point to relate the importing process of American beauty idols and images across the Atlantic and into foreign land. The author reflects on the now hyper sexualized images that are imported now almost without thought across global markets.Overall, the paper examines the export of American beauty ideals through politics and war time media.
Source 4:
Basil G. Englis et al. “Beauty before the Eyes of Beholders: The Cultural Encoding of Beauty Types in Magazine Advertising and Music Television.” Journal of Advertising, vol. 23, no. 2, 1994, pp. 49–64.
Get Access